# Ben Yang

> Ben Yang, known in China as Yang Wenbin (杨文斌), is the founder, chairman and CEO of Shanghai-based Howbuy Wealth Management. A former fund-industry executive, he founded Howbuy in 2007 to offer investors funds from multiple providers and has written and taught about fund selection and asset allocation.

- **Role:** Founder, Chairman and CEO at Howbuy Wealth Management Co., Ltd.
- **Organizations:** Howbuy Wealth Management Co., Ltd., HuaAn Fund Management, China International Fund Management (上投摩根), HSBC Jintrust Fund Management, Barings Securities China research department, Tianjin Securities Shanghai business department, Peking University Shanghai Alumni Association
- **Nationality:** Chinese
- **Education:** Bachelor of Science, Peking University, MBA, Shanghai Jiao Tong University, Antai College of Economics and Management, Financial EMBA, Shanghai Jiao Tong University, Shanghai Advanced Institute of Finance
- **Known for:** Participated in the design and launch of HuaAn Innovation, China’s first open-ended fund., Founded Howbuy in 2007., Named a Shanghai Leading Talent in 2014.

## Career timeline

- **1992-1994** — Worked at the Shanghai business department of Tianjin Securities.
- **1994-1998** — Worked in Barings Securities’ China research department.
- **1998-2003** — Worked at HuaAn Fund Management; participated in the development and launch of HuaAn Innovation.
- **2003-2005** — Worked at China International Fund Management (上投摩根).
- **2005-2007** — Worked at HSBC Jintrust Fund Management.
- **2007** — Founded Howbuy with fund-industry colleagues.
- **2012** — Howbuy received an independent fund sales licence; Yang published 转型中的中国基金业.
- **2015** — Howbuy listed on the National Equities Exchange and Quotations, stock code 834418.
- **2017** — Published 无处安放的金钱, a collection of Forbes columns.

## Achievements

- Participated in the design and launch of HuaAn Innovation, China’s first open-ended fund.
- Founded Howbuy in 2007.
- Named a Shanghai Leading Talent in 2014.
- Author of 转型中的中国基金业 (2012) and 无处安放的金钱 (2017).

## Latest updates

- **2026-07** — Howbuy published a nineteen-question conversation with founder Yang Wenbin to mark its nineteenth anniversary.
- **2026-03** — Delivered the opening address at Howbuy’s fourteenth annual private fund investment forum in Shanghai on March 28, discussing his length, width and height framework.

## Links

- Website: https://www.howbuy.com/
- LinkedIn: https://www.linkedin.com/in/ben-yang-b2182a28

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Profile page: https://yespress.io/ben-yang
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Last updated: 2026-10-07