# Ben Reich

> Ben Reich is the Queens-raised software engineer and Cornell graduate who co-founded Datasembly after seeing major retailers and consumer-goods companies rely on physical store checks and lagging averages. As CEO, he turned that frustration into a store-level pricing, promotion, assortment, and availability platform, raised more than $30 million in reported venture funding, supplied widely cited data during the 2022 infant-formula shortage and food-inflation surge, and led the company into its June 2025 acquisition by SPINS.

- **Role:** CEO and Co-founder of Datasembly, a SPINS company
- **Organizations:** Datasembly, SPINS, Applied Predictive Technologies, Cornell University, Halcyon
- **Education:** Bachelor's degree; double major in Mathematics and Linguistics, with a minor in Computer Science, Cornell University, Tel Aviv University
- **Known for:** Co-founded and led Datasembly from an early retail-data startup to acquisition by SPINS in June 2025., Built a platform reported to collect billions of grocery and retail product records from hundreds of thousands of locations each day., Raised a publicly announced $10.3 million Series A in 2020 and $16 million Series B in 2023.

## Career timeline

- **2010** — Worked as a research assistant in Cornell University's Linguistics Department, researching limits on human capacity to understand natural language.
- **2011** — Graduated from Cornell University and joined Applied Predictive Technologies, where he worked on cloud-based business analytics software.
- **2014** — Co-founded Datasembly with fellow Cornell alumnus and APT engineer Dan Gallagher.
- **2015** — Datasembly joined 500 Startups Batch 14 and presented its store-level pricing-data thesis.
- **2020** — Datasembly announced a $10.3 million Series A led by Craft Ventures, with Valor Siren Ventures participating.
- **2022** — Datasembly's real-time measurements were widely used to track the U.S. infant-formula shortage and food-price inflation.
- **2023** — Datasembly announced a $16 million Series B led by Noro-Moseley Partners; Reich said the company had continued to grow despite a cooler funding market.
- **2025** — SPINS acquired Datasembly on June 24, combining store-level pricing and promotion intelligence with SPINS product and category data.

## Achievements

- Co-founded and led Datasembly from an early retail-data startup to acquisition by SPINS in June 2025.
- Built a platform reported to collect billions of grocery and retail product records from hundreds of thousands of locations each day.
- Raised a publicly announced $10.3 million Series A in 2020 and $16 million Series B in 2023.
- Developed a historical corpus that Reich said exceeded one trillion data points by 2023.
- Provided store-level availability data cited during the 2022 U.S. infant-formula shortage, including a 43 percent national out-of-stock reading for the week ending May 8.

## Latest updates

- **2025-11** — Led a POI Fall Summit conversation with CPG leaders about applying real-time shelf data to pricing, promotion and execution.
- **2025-06** — SPINS acquired Datasembly; Reich said the combination would bring Datasembly's real-time capabilities to more partners.

## Links

- Website: https://datasembly.com
- LinkedIn: https://www.linkedin.com/in/ben-reich-20140525
- Twitter/X: https://x.com/datasembly
- Facebook: https://www.facebook.com/datasembly/

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Profile page: https://yespress.io/ben-reich
Published by YesPress — https://yespress.io
Last updated: 2026-08-26