# Ben Macpherson

> Ben Macpherson is the Los Angeles-based CEO and founder of D.LUXURY BRANDS, a customer-intelligence and marketing business for premium direct-to-consumer brands. He previously co-founded and led cashmere label Banjo & Matilda with Belynda Macpherson, and his career spans consumer brands, technology, entertainment and education. D.LUXURY worked with H.I.G. on investments in Parachute and Cuyana.

- **Role:** CEO & Founder at D.LUXURY BRANDS
- **Organizations:** D.LUXURY BRANDS, Banjo & Matilda, Cuyana, Parachute (D.LUXURY investment partnership), Voicecard, MovieFone Australia, Line56, Artist & Entertainment Group, Brightstars Education, Pie Face
- **Known for:** Co-founded Banjo & Matilda, which began with three cashmere styles in 2008 and developed international retail distribution., Led Banjo & Matilda during fiscal 2014, when it reported 31% revenue growth to $2,264,264; the same announcement reported an operating loss before corporate and public-company costs., D.LUXURY worked with H.I.G. on investments in Parachute and Cuyana.

## Career timeline

- **Earlier career; dates unconfirmed** — Worked in voice messaging at Voicecard, MovieFone Australia, Line56 technology publishing, entertainment and performing arts education; also served as Pie Face CMO.
- **2008** — Co-founded Banjo & Matilda with Belynda Macpherson in Bondi Beach; served as CEO.
- **2011** — Banjo & Matilda established the Sweater Exchange initiative.
- **2014** — Led Banjo & Matilda during international distribution expansion; the company reported fiscal-year revenue of $2,264,264.
- **2018** — D.LUXURY founding year in company materials; worked with H.I.G. on Parachute financing.
- **2019** — D.LUXURY partnered with H.I.G. on Cuyana’s announced $30 million funding round.
- **2025** — D.LUXURY partnered with Clearco and Finaloop on the Built to Last Sweepstakes.
- **2026** — Publicly discussed Cuyana’s spring campaign and recruited performance creative leadership for D.LUXURY.

## Achievements

- Co-founded Banjo & Matilda, which began with three cashmere styles in 2008 and developed international retail distribution.
- Led Banjo & Matilda during fiscal 2014, when it reported 31% revenue growth to $2,264,264; the same announcement reported an operating loss before corporate and public-company costs.
- D.LUXURY worked with H.I.G. on investments in Parachute and Cuyana.
- Co-founded D.LUXURY, now offering customer intelligence and integrated marketing services for premium DTC brands.

## Latest updates

- **2026-08** — Posted a recruitment brief for D.LUXURY’s Director of Performance Creative, emphasizing customer intelligence, creative leadership and client accountability.
- **2026-02** — Discussed Cuyana’s spring 2026 campaign and his continuing relationship with the brand.
- **2025-05** — Announced the D.LUXURY, Clearco and Finaloop ecommerce sweepstakes partnership.

## Links

- Website: https://www.dluxurybrands.com/
- LinkedIn: https://www.linkedin.com/in/macphersonben

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Profile page: https://yespress.io/ben-macpherson
Published by YesPress — https://yespress.io
Last updated: 2026-10-21