# Ben Lewis

> Ben Lewis is the New York-based co-founder and CEO of Little Spoon, the baby and kids food company that turned a failed retail debut into a direct-to-consumer growth engine. After starting businesses in food as early as high school, he brought his supply-chain and distribution experience to Little Spoon, helped build a nationwide subscription operation, and later led its expansion into more than 1,800 Target stores. The company reported more than 80 million meals delivered by October 2025, more than $150 million in direct-to-consumer revenue, and profitability in 2024; in 2026 it expanded into infant formula.

- **Role:** Co-Founder and CEO at Little Spoon
- **Organizations:** Little Spoon, The Epic Seed, Green Shoots, JYVE, Hatch Collective, GIVE
- **Education:** The Wharton School, University of Pennsylvania
- **Known for:** Co-founded Little Spoon and built its direct-to-consumer fresh-food operation into a nationwide business., Helped Little Spoon deliver more than 80 million meals by October 2025; Lewis said in September 2026 that the total had passed 100 million., Led Little Spoon through a 23-product launch across six aisles and more than 1,800 Target stores in 2025.

## Career timeline

- **High school** — Started a bottled-water business while growing up in Pittsburgh.
- **Before 2017** — Launched and sold a Greek-yogurt company, then built food-distribution experience through Green Shoots; also held founder and advisory roles involving The Epic Seed, JYVE, Hatch Collective and GIVE.
- **2015** — Worked with Angela Vranich toward a planned Whole Foods launch for fresh Babyblends; the retail launch was delayed, prompting a direct-to-consumer pivot.
- **2017** — Launched Little Spoon with Angela Vranich, Michelle Muller and Lisa Barnett.
- **2019** — Little Spoon raised $7 million and Lewis described the supply-chain logic behind nationwide fresh-food subscriptions.
- **2020** — Little Spoon launched Plates for toddlers and children, expanding beyond baby purees.
- **2021** — Little Spoon raised a $44 million Series B led by Valor Equity Partners, bringing reported total funding at the time to $73 million.
- **2024** — Little Spoon says it reached profitability; Lewis and Vranich declined an initial Target opportunity while planning a broader launch.
- **2025** — Little Spoon launched 23 products across six aisles in more than 1,800 Target stores after reporting more than 80 million meals delivered and 79% five-year compound annual growth.
- **2026** — Little Spoon entered infant formula and said it had surpassed $150 million in direct-to-consumer revenue, with 130 products across nine categories; Lewis later said the company had delivered more than 100 million meals.

## Achievements

- Co-founded Little Spoon and built its direct-to-consumer fresh-food operation into a nationwide business.
- Helped Little Spoon deliver more than 80 million meals by October 2025; Lewis said in September 2026 that the total had passed 100 million.
- Led Little Spoon through a 23-product launch across six aisles and more than 1,800 Target stores in 2025.
- Raised major growth funding, including a $44 million Series B in 2021.
- Expanded Little Spoon from baby purees into more than 130 products across nine categories by 2026.
- Helped the company achieve a reported 79% five-year compound annual growth rate and profitability in 2024.

## Latest updates

- **2026-09** — Appeared on the In the Sauce podcast to discuss Little Spoon's DTC foundation, Target expansion, channel strategy and more than 100 million meals delivered.
- **2026-03** — Little Spoon launched infant formula as a direct-to-consumer product, extending its offering to the beginning of the feeding journey.
- **2025-10** — Little Spoon rolled out 23 products across six aisles in more than 1,800 Target stores.
- **2025-03** — Lewis discussed quality, transparency, brand trust and the company's direct-to-consumer strategy on the Fitt Insider podcast.

## Links

- Website: https://www.benlewis.co
- LinkedIn: https://www.linkedin.com/in/blewis
- Twitter/X: https://x.com/iambenlewis

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Profile page: https://yespress.io/ben-lewis
Published by YesPress — https://yespress.io
Last updated: 2026-09-27