# Ben Lee

> Ben Lee is the cofounder and former CEO of Neon Roots and a Rootstrap cofounder and former chief revenue officer. He helped turn pre-development discovery into the paid Rootstrap workshop, worked with clients including Snoop Dogg and Tony Robbins, and appeared in Inc.’s 2016 30 Under 30 coverage. He now runs re:center in Santa Teresa, Costa Rica, and offers hospitality consulting through Ben Lee Ventures.

- **Role:** Founder at re:center; hospitality consultant at Ben Lee Ventures
- **Organizations:** re:center, Ben Lee Ventures, Rootstrap (cofounder; former chief revenue officer), Neon Roots (cofounder; former CEO), Formula.Monks (chief marketing officer, reported April 2024), GiveTide (board of advisors, 2019 filing)
- **Education:** Loyola Marymount University
- **Known for:** Cofounded Neon Roots and Rootstrap., Developed and commercialized the original Rootstrap discovery workshop., Featured in Inc.’s 2016 30 Under 30 coverage of Neon Roots.

## Career timeline

- **Before age 18** — Worked from busboy into restaurant and nightclub management.
- **2011** — Cofounded Neon Roots with Drew Harding.
- **2012** — Dates the first paid Rootstrap roadmapping engagement to this year in his 2017 AMA.
- **2016** — Featured with Neon Roots in Inc.’s 30 Under 30 coverage; launched Mastering Project Roadmaps with Brennan Dunn.
- **2017** — Neon Roots and Rootstrap consolidated under the Rootstrap brand; Lee served as cofounder and chief revenue officer.
- **2020** — Announced his departure from Rootstrap on September 10 and a focus on coaching, education and communities.
- **2024** — In April, reported serving as Formula.Monks CMO and building re:center in Costa Rica.
- **2026** — Current business website presents re:center and hospitality consulting from Santa Teresa.

## Achievements

- Cofounded Neon Roots and Rootstrap.
- Developed and commercialized the original Rootstrap discovery workshop.
- Featured in Inc.’s 2016 30 Under 30 coverage of Neon Roots.
- Collaborated with Brennan Dunn on Mastering Project Roadmaps.
- Worked with USC Annenberg Innovation Lab and the Los Angeles Public Library on ARchive LAPL.
- Founded re:center in Santa Teresa, Costa Rica.

## Latest updates

- **2026-10** — Website checked October 27: Ben Lee Ventures presents re:center and a hospitality consulting offer called Run Like re:center from Santa Teresa. This is the verification date, not an announced launch date.
- **2024-04** — Described re:center construction and his Formula.Monks chief marketing officer role in an April 4 interview.

## Links

- Website: https://benlee.ventures/
- LinkedIn: https://www.linkedin.com/in/yobenlee
- Twitter/X: https://twitter.com/yobenlee
- YouTube: https://www.youtube.com/@yobenlee
- Instagram: https://www.instagram.com/yobenlee/
- Facebook: https://www.facebook.com/igbenlee
- TikTok: https://www.tiktok.com/@yobenlee

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Profile page: https://yespress.io/ben-lee
Published by YesPress — https://yespress.io
Last updated: 2026-10-27