# Ben Jones

> Ben Jones is the CEO and co-founder of Haus Labs by Lady Gaga, an operator whose career crossed video games, digital commerce, and cosmetics. After executive roles at JAMDAT Mobile, Zynga, and The Honest Company, he helped build Haus Labs, then led the company through a consequential 2022 reset that changed its products, presentation, and primary retail channel from Amazon to Sephora.

- **Role:** CEO and Co-Founder at Haus Labs by Lady Gaga
- **Organizations:** Haus Labs by Lady Gaga, The Honest Company, Zynga, JAMDAT Mobile
- **Known for:** Co-founded Haus Labs by Lady Gaga and serves as its CEO., Led a full 2022 brand relaunch spanning product, positioning, visual identity, and retail distribution., Expanded Haus Labs through Sephora into the United Kingdom and 12 additional European countries by 2024.

## Career timeline

- **1995** — Moved to Manhattan Beach, California, to work as a recruiter for a video game company.
- **2001** — Joined mobile-game company JAMDAT Mobile.
- **2010-2014** — Served at Zynga, including as Vice President of Global Publishing.
- **2015-2017** — Was Chief Digital Officer at The Honest Company, overseeing its direct-to-consumer business and customer acquisition.
- **2017-2018** — Was recruited into the founding Haus Labs team and joined the company as CEO and co-founder.
- **2019** — Haus Laboratories launched with Amazon as its exclusive retail partner.
- **2022** — Led the relaunch as Haus Labs by Lady Gaga with new formulas, positioning, and Sephora as the retail partner.
- **2023** — Haus Labs expanded into the United Kingdom through Sephora and introduced digital and at-home foundation shade-matching tools.
- **2024** — Haus Labs expanded with Sephora into 12 additional European countries, bringing the brand to 15 countries worldwide at the time.
- **2025** — Discussed the brand's post-relaunch growth and product-first strategy in The State of Fashion: Beauty Volume 2.

## Achievements

- Co-founded Haus Labs by Lady Gaga and serves as its CEO.
- Led a full 2022 brand relaunch spanning product, positioning, visual identity, and retail distribution.
- Expanded Haus Labs through Sephora into the United Kingdom and 12 additional European countries by 2024.
- Oversaw a digital Foundation Shade Finder with more than 1.3 million possible answer combinations and an at-home discovery-set program.
- Helped develop a product-led strategy around the 51-shade Triclone Skin Tech Medium Coverage Foundation, which received beauty-industry awards after the relaunch.

## Latest updates

- **2025-06** — Featured in The State of Fashion: Beauty Volume 2 discussing Haus Labs' 2022 overhaul, sustained post-relaunch growth, and product-first positioning.
- **2024-11** — Haus Labs supported a new Sephora YouTube tutorial featuring the brand's bestselling products and global Sephora distribution.
- **2024-03** — Announced Haus Labs' Sephora expansion into 12 additional European countries, bringing the brand to 15 countries at that point.

## Links

- Website: https://hauslabs.com
- LinkedIn: https://www.linkedin.com/in/rocket2525
- Twitter/X: https://twitter.com/hauslabs
- Instagram: https://www.instagram.com/hauslabs/
- Facebook: https://www.facebook.com/hauslabs
- TikTok: https://www.tiktok.com/@hauslabs

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Profile page: https://yespress.io/ben-jones
Published by YesPress — https://yespress.io
Last updated: 2026-08-26