# Ben Ho

> Ben Ho is the Singapore-based founder of Hex (hex.sg), a web design and development studio, and the creator of Sendy - a widely-used self-hosted email newsletter application powered by Amazon SES. A self-taught designer and programmer, Ben co-founded Hex with Melly Fong in 2007, building websites and web applications for major brands like Sony, Nokia, Levi's, Changi Airport, and Tiger Beer. His best-known product, Sendy, launched in August 2012 and transformed the email marketing economics for thousands of businesses by offering a one-time $69 fee to send newsletters at a fraction of the cost of platforms like Campaign Monitor - roughly $1 versus $150 per 10,000 emails via Amazon SES.

- **Role:** Founder at Hex (hex.sg)
- **Organizations:** Hex (hex.sg), Sendy
- **Nationality:** Singaporean
- **Known for:** Built Sendy - one of the most successful bootstrapped email marketing tools, sold for a one-time $69 fee, Co-built Hex into a respected Singapore web design studio serving Fortune 500 clients, Solved the email marketing cost problem by leveraging Amazon SES at ~$1 per 10,000 emails vs $150 on legacy platforms

## Career timeline

- **2007** — Co-founded Hex web design studio with Melly Fong in Singapore
- **2007-2012** — Built websites and web applications for major brands including Sony, Nokia, Levi's, Changi Airport, Tiger Beer, MTV, Nikon
- **2012-02** — Launched MockVault - a design mockup presentation platform for client approvals
- **2012-08** — Launched Sendy - a self-hosted email newsletter application powered by Amazon SES, priced at $40 one-time fee
- **2013+** — Grew Sendy user base globally; raised price to $59, then $69 one-time fee
- **ongoing** — Actively maintains Sendy with 4,200+ forum support replies; continues running Hex studio

## Achievements

- Built Sendy - one of the most successful bootstrapped email marketing tools, sold for a one-time $69 fee
- Co-built Hex into a respected Singapore web design studio serving Fortune 500 clients
- Solved the email marketing cost problem by leveraging Amazon SES at ~$1 per 10,000 emails vs $150 on legacy platforms
- Maintains active personal support for Sendy with 4,200+ forum replies
- Designed and developed projects for Sony, Nokia, Levi's, Changi Airport, Tiger Beer, MTV, Nikon, The Esplanade, Baume et Mercier
- Created multiple products: Sendy, MockVault, SUBERNOVA (project management), Cranked (RSS reader)

## Latest updates

- **2024** — Sendy continues to be maintained and supported, with active forum community
- **2023** — Sendy price updated to $69 one-time fee for new licenses

## Links

- Website: https://www.hex.sg
- LinkedIn: https://sg.linkedin.com/in/hexsg
- Twitter/X: https://twitter.com/ho_ben

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Profile page: https://yespress.io/ben-ho
Published by YesPress — https://yespress.io
Last updated: 2026-05-27