# Ben Goss

> Ben Goss is the Reading-based co-founder and CEO of Dynamic Planner. After co-founding online investment adviser Sort in 1998, he co-founded Distribution Technology in 2003 to support human advisers with financial planning technology. He is the author of Catching the FinTech Wave and Funding Happiness.

- **Role:** Co-founder and CEO at Dynamic Planner
- **Organizations:** Dynamic Planner, Distribution Technology, Sort, PricewaterhouseCoopers, Royal Geographical Society, Royal Society of Arts
- **Education:** University of Bradford, Indiana University
- **Known for:** Co-founded Sort, which his official biography reports delivered regulated advice to more than 1,000 people a day., Co-founded and leads Dynamic Planner., His official biography lists recognition as an Ernst & Young Entrepreneur of the Year and a Deloitte UK Fast 50 winner; award years and categories are not specified.

## Career timeline

- **—** — Worked as a strategy consultant at PricewaterhouseCoopers.
- **1998** — Co-founded online investment adviser Sort; qualified as a financial adviser while establishing it.
- **2000** — Sort was sold to a US online adviser.
- **2003** — Co-founded Distribution Technology, the company behind Dynamic Planner, with Adrian Hall and Patrick FitzGerald.
- **2017** — Published Catching the FinTech Wave.
- **2022** — Led Dynamic Planner as FPE Capital made its first institutional investment in the company.
- **2026** — Launched Funding Happiness on 28 April.

## Achievements

- Co-founded Sort, which his official biography reports delivered regulated advice to more than 1,000 people a day.
- Co-founded and leads Dynamic Planner.
- His official biography lists recognition as an Ernst & Young Entrepreneur of the Year and a Deloitte UK Fast 50 winner; award years and categories are not specified.
- MacArthur Foundation Scholar at Indiana University.
- Fellow of the Royal Geographical Society and the Royal Society of Arts.
- Author of Catching the FinTech Wave (2017) and Funding Happiness (2026).

## Latest updates

- **2026-07** — Published four boardroom questions for advice firm leaders about AI accountability, continued testing, client engagement and human control.
- **2026-05** — Announced Rory McLaren as CTO and Ian McEwan as CRO, with Piers Lawson moving to chief architect.
- **2026-04** — Launched Funding Happiness; the company said book royalties would support Urban Synergy.
- **2026-02** — Presented his vision for widening access to advice at Dynamic Planner’s annual conference.

## Links

- Website: https://dynamicplanner.com/team/ben-goss/
- LinkedIn: https://www.linkedin.com/in/ben-goss/
- Twitter/X: https://twitter.com/bengoss

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Profile page: https://yespress.io/ben-goss
Published by YesPress — https://yespress.io
Last updated: 2026-10-21