# Bellesa

> Bellesa is a Montreal sexual-wellness company that combines a direct-to-consumer pleasure-products store, original adult entertainment, education and community. Founder and CEO Michelle Shnaidman began with a women-focused media platform in 2017, removed its video and picture sections after performers challenged the company over unauthorized content, and rebuilt around licensed production, owned products, creator partnerships and discreet commerce. The result is a useful study in how a restricted category can use community, editorial distribution and product design to grow without ordinary ad access.

- **Founded:** 2016
- **Headquarters:** Montreal, Canada
- **Founders:** Michelle Shnaidman (Co-founder and CEO), Jason Elman (Co-founder)
- **Team size:** Public profiles list 11-50 employees; the supplied company record estimates 130 employees.
- **Products:** Bellesa media platform and Collective, Bellesa Boutique, AirVibe, Pebble, Demi Wand
- **Notable:** Built a claimed customer base of more than 2 million across its commerce operation., Expanded a BuzzFeed affiliate relationship into a licensed physical product and sponsored editorial vertical in 2020., Distributed thousands of vibrators and more than $2 million in redeemed gift cards with BuzzFeed during the early pandemic period.

## Products & services

- **Bellesa media platform and Collective** — Women-focused adult entertainment, erotic fiction, sexual-health writing and community content; the initial user-submitted video model was replaced with directly licensed and original content after the 2017 controversy.
- **Bellesa Boutique** — A direct-to-consumer sexual-wellness store selling Bellesa-designed products and third-party toys, lubricants, bondage gear and accessories with discreet shipping and billing.
- **AirVibe** — A dual-stimulation product combining clitoral suction and G-spot vibration; launched in a co-branded version with BuzzFeed and listed at $99 at launch.
- **Pebble** — A compact clitoral suction product introduced as a more discreet, beginner-friendly format; later expanded into Pebble Pro with interchangeable stimulation heads.
- **Demi Wand** — A compact rechargeable wand launched with Demi Lovato in a discreet charging case, positioned for beginners and external stimulation.
- **Thump range** — A Bellesa product family using rhythmic thumping stimulation, extended into Finger Pro Thump and ThumpVibe formats.
- **Bellesa Plus** — A subscription offering premium videos and erotic stories, community access, educational programming, product-launch access and shopping benefits.

## Achievements

- Built a claimed customer base of more than 2 million across its commerce operation.
- Expanded a BuzzFeed affiliate relationship into a licensed physical product and sponsored editorial vertical in 2020.
- Distributed thousands of vibrators and more than $2 million in redeemed gift cards with BuzzFeed during the early pandemic period.
- Created an owned product portfolio spanning suction, vibration, thumping, thrusting and beginner-focused formats.
- Built an Instagram community the company said reached roughly 700,000 followers before the account was removed in 2026.
- Earned thousands of on-site product reviews, including more than 3,600 for the AirVibe in an August 2026 product-page snapshot.

## Latest updates

- **2026-05** — Bellesa said Meta permanently removed its approximately 700,000-follower Instagram account and announced that it was pursuing legal action while soliciting examples of inconsistent ad enforcement.
- **2026-05** — The company recruited an affiliate marketing manager to turn its Awin program into a more predictable acquisition channel.
- **2026-03** — Bellesa advertised a sales coordinator role focused on sourcing and negotiating creator partnerships, describing itself as the largest online pleasure-product retailer in North America.
- **2025-10** — Bellesa introduced Pebble Pro, an upgraded compact device with interchangeable pressure-wave, thumping, tongue-like and vibration functions.
- **2024-06** — Michelle Shnaidman discussed pleasure, stigma and women's health on the Skin Talks podcast.

## Links

- Website: https://www.bboutique.co
- LinkedIn: https://www.linkedin.com/company/bellesa
- Twitter/X: https://twitter.com/bellesaco
- YouTube: https://www.youtube.com/@bellesaco
- Instagram: https://www.instagram.com/bellesaco/
- Facebook: https://www.facebook.com/Bellesa.co/
- TikTok: https://www.tiktok.com/@bellesaco

---

Profile page: https://yespress.io/bellesa
Published by YesPress — https://yespress.io
Last updated: 2026-08-23