# Belle Tire

> Belle Tire is a Southfield, Michigan-based tire and automotive service retailer founded in Detroit in 1922. Across more than 180 stores in Michigan, Ohio, Indiana, and Illinois, it combines tire and wheel sales with repairs, maintenance, auto glass, fleet support, online shopping, and a bundle of free tire-care services. Its dense Midwestern footprint, recognizable Tireman mascot, family-business culture, and one-stop-shop model have built unusual local familiarity; a proposed 2026 acquisition by Big Brand Tire & Service would place that regional franchise inside a 530-plus-location national platform.

- **Founded:** 1922
- **Headquarters:** Southfield, Michigan, United States
- **Founders:** Sam Waze (Founder)
- **Team size:** Approximately 3,000 employees across more than 180 locations.
- **Products:** Tires and installation, Wheels and alignment, Brake, steering, and suspension service, Routine maintenance and diagnostics, Auto glass
- **Notable:** Surpassed 100 years in business after opening in Detroit in 1922., Grew to more than 180 locations and roughly 3,000 employees across four Midwestern states., Became one of the ten largest independent U.S. tire retail chains by 1999, according to Crain's reporting cited in the company's historical record.

## Products & services

- **Tires and installation** — Online and in-store tire shopping by vehicle, professional installation, balancing, rotation, pressure checks, TPMS service, repair, and seasonal storage.
- **Wheels and alignment** — Custom and replacement wheels, wheel repair, balancing, and computerized alignment to factory specifications.
- **Brake, steering, and suspension service** — Inspection, repair, and replacement work covering brakes, shocks, struts, steering, and suspension components.
- **Routine maintenance and diagnostics** — Oil changes, battery testing and replacement, fluid checks, filters, bulbs, wipers, cooling and air-conditioning service, and check-engine diagnostics.
- **Auto glass** — Windshield chip repair, glass replacement, and coordination with insurers.
- **Commercial fleet service** — Maintenance and repair support for organizations operating cars and light-duty vehicles across Belle Tire's regional network.
- **Belle Tire credit card** — A Synchrony private-label card offering qualified customers financing across tire and automotive service purchases.

## Achievements

- Surpassed 100 years in business after opening in Detroit in 1922.
- Grew to more than 180 locations and roughly 3,000 employees across four Midwestern states.
- Became one of the ten largest independent U.S. tire retail chains by 1999, according to Crain's reporting cited in the company's historical record.
- Expanded outside Michigan into Ohio, Indiana, and Illinois.
- Acquired all 18 Tireman Auto Service Center stores in 2023.
- Built a broad automotive-service offer around the core tire business, including glass, brakes, suspension, batteries, oil changes, diagnostics, and fleet care.

## Latest updates

- **2026-07** — Big Brand Tire & Service announced an agreement to acquire Belle Tire. The companies said the transaction is expected to close in the third quarter of 2026, subject to customary approvals and closing conditions, and would create a 530-plus-location platform.
- **2026-01** — Belle Tire appointed WorkInProgress as creative agency of record and Noble People for media, with a new campaign planned for summer 2026 and stated ambitions to double the U.S. footprint over five years.
- **2025-04** — Belle Tire and Synchrony announced a multi-year private-label credit card program for tire and auto-service purchases.
- **2025** — Meredith Fortescue joined Belle Tire as chief marketing officer, bringing experience in digital strategy, customer experience, and brand transformation.
- **2023-02** — Belle Tire acquired 18 Tireman Auto Service Center locations in northwest Ohio and southern Michigan.

## Links

- Website: https://www.belletire.com
- LinkedIn: https://www.linkedin.com/company/belle-tire
- Twitter/X: https://twitter.com/belletire
- YouTube: https://www.youtube.com/user/BelleTire
- Facebook: https://www.facebook.com/BelleTire/
- TikTok: https://www.tiktok.com/@belle.tire

---

Profile page: https://yespress.io/belle-tire
Published by YesPress — https://yespress.io
Last updated: 2026-08-14