# Behrman Cesa Communications

> Behrman Cesa Communications is a boutique public relations and brand-building agency focused on beauty, wellness, aesthetics and lifestyle. Founded by Nancy Behrman in 1985 and renamed when longtime executive Gianna Cesa became partner in 2023, the firm combines earned media, influencer programs, affiliate and digital marketing, experiential events, retail advice and corporate communications. Its recognizable specialty is helping founder-led brands turn a sharp product idea into authority, distribution and, in several notable cases, an acquisition story.

- **Founded:** 1985
- **Headquarters:** Jersey City, United States
- **Founders:** Nancy Behrman (Founder and CEO), Gianna Cesa (Partner and President)
- **Products:** Public relations, Influencer and celebrity programs, Affiliate and digital marketing, Experiential events, Brand positioning and strategic planning
- **Notable:** Built a continuous agency lineage from Behrman Communications, founded in 1985, into Behrman Cesa Communications in 2023., Reportedly reached profitability in under a year after launching with Kiehl's as the first client., Worked with Kiehl's through its 2001 sale to L'Oréal and with COOLA through its sale to SC Johnson.

## Products & services

- **Public relations** — Brand narratives, print and digital press materials, media outreach and placements across print, digital, television, radio and podcasts.
- **Influencer and celebrity programs** — Earned and paid creator outreach, seeding, sponsorships, trips, ambassadorships and collaborations.
- **Affiliate and digital marketing** — Performance-linked partnerships, content strategy, data-informed campaigns, paid social, channel audits and reporting.
- **Experiential events** — Product launches, activations, campaign announcements and store openings designed for media and consumers.
- **Brand positioning and strategic planning** — Messaging, brand architecture, launch strategy, competitive analysis, copywriting, assortment guidance and distribution advice.
- **Professional and corporate communications** — Outreach to physicians, aestheticians, stylists and other experts, plus executive messaging, crisis counsel and reputation management.

## Achievements

- Built a continuous agency lineage from Behrman Communications, founded in 1985, into Behrman Cesa Communications in 2023.
- Reportedly reached profitability in under a year after launching with Kiehl's as the first client.
- Worked with Kiehl's through its 2001 sale to L'Oréal and with COOLA through its sale to SC Johnson.
- Named a 2026 PR Net Next Gen Awards honoree.
- Won the 2026 PRNEWS B2C Digital PR Campaign of the Year for The Love Is In the Hair.
- The current site displays recognition including PRNEWS Agency Elite Top 120 and PR Net Marcomms Most Influential badges.

## Latest updates

- **2026-07** — Gianna Cesa was recognized by PRNEWS among its 2026 Top Women in PR & Communications in the Team Leadership Trailblazers category.
- **2026-05** — The agency's site added recognition from the Chief Marketer Network Ignite Awards.
- **2026-04** — The company promoted its 2026 PR awards and refreshed leadership imagery on its site.
- **2026-02** — Behrman Cesa Communications was named a PR Net Next Gen Awards honoree.
- **2023-10** — Gianna Cesa became partner and Behrman Communications adopted the Behrman-Cesa Communications name.

## Links

- Website: https://behrmancesa.com/
- LinkedIn: https://www.linkedin.com/company/behrman-cesa/
- Instagram: https://www.instagram.com/behrmancesapr/

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Profile page: https://yespress.io/behrman-cesa-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-21