# Behr Paint Company

> Behr Paint Company is a Santa Ana, California-based maker of architectural paints, primers, stains, specialty coatings and applicators for DIY customers and professionals. Founded in 1947 and owned by Masco since 1999, it sells BEHR products exclusively through The Home Depot while also operating the KILZ and WHIZZ brands. Its advantage combines coatings research, color expertise, a broad good-better-best assortment and a retail partnership that puts the brand in more than 2,300 Home Depot stores across North America, supported by digital tools such as the AI color adviser ChatHUE.

- **Founded:** 1947
- **Headquarters:** Santa Ana, United States
- **Founders:** Otho Behr Jr. (Co-founder), Otho Behr Sr. (Co-founder and chemist)
- **Products:** BEHR PREMIUM PLUS, BEHR MARQUEE, BEHR PRO, BEHR DYNASTY, KILZ
- **Notable:** Developed an early oil-and-water combination wood-care product in the 1960s., Introduced retail color-matching technology in 1986, which Behr describes as an industry first., Built a Home Depot partnership that has lasted since 1979 and reaches more than 2,300 North American stores.

## Products & services

- **BEHR PREMIUM PLUS** — Interior and exterior paint-and-primer line positioned as an accessible, dependable option for DIY projects.
- **BEHR MARQUEE** — Premium interior and exterior coatings with one-coat hide claims for designated colors and surfaces.
- **BEHR PRO** — Coatings, services, job-site delivery support and specification tools for contractors, property managers, architects and designers.
- **BEHR DYNASTY** — Top-tier interior and exterior paint-and-primer line emphasizing stain repellency, scuff resistance and durability.
- **KILZ** — Primers, paints and specialty coatings designed for adhesion, stain blocking, sealing and difficult surfaces.
- **WHIZZ** — Paint rollers, applicators and accessories added through Masco's acquisition of Work Tools International.
- **ChatHUE** — AI-powered conversational color adviser built with Google Cloud, Gemini, Vertex AI, BigQuery and Behr's proprietary color data.
- **BEHR PREMIUM PLUS ECOMIX** — Zero-VOC all-acrylic paint and primer with at least 20% plant-based ingredients and UL GREENGUARD Gold certification.

## Achievements

- Developed an early oil-and-water combination wood-care product in the 1960s.
- Introduced retail color-matching technology in 1986, which Behr describes as an industry first.
- Built a Home Depot partnership that has lasted since 1979 and reaches more than 2,300 North American stores.
- Expanded from a family garage operation into one of North America's largest architectural coatings companies.
- Launched a fully plastic, 100% recyclable container with the Simple Pour lid in 2019.
- Earned 18 consecutive Orange County Top Workplace recognitions by 2026.
- Obtained UL GREENGUARD Gold certification for more than 100 BEHR and KILZ products.
- Launched the first all-acrylic interior paint and primer to meet the USDA BioPreferred category threshold of at least 20% renewable material, according to Behr.

## Latest updates

- **2026-03** — Behr named Taupe its 2026 Exterior Stain Color of the Year and introduced an 18-color Outdoor Accent Color Collection.
- **2025-11** — Behr launched PREMIUM PLUS ECOMIX, an all-acrylic zero-VOC paint and primer with at least 20% plant-based ingredients.
- **2025-08** — Behr and Google Cloud launched ChatHUE, an AI-powered conversational color adviser.
- **2025-07** — Behr selected smoky jade Hidden Gem as its 2026 Color of the Year.
- **2025-06** — Behr issued its second commercial color forecast and formed a Designer Council for commercial interiors.
- **2025-04** — Behr detailed its Eco Product Design Principles, recycled-plastic packaging and low-emission product portfolio.

## Links

- Website: https://www.behr.com/
- LinkedIn: https://www.linkedin.com/company/behr-paint-corporation
- Twitter/X: https://twitter.com/behrpaint
- YouTube: https://www.youtube.com/BehrPaints
- Instagram: https://www.instagram.com/behrpaint
- Facebook: https://www.facebook.com/BehrPaint/
- TikTok: https://www.tiktok.com/@behr

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Profile page: https://yespress.io/behr-paint-company
Published by YesPress — https://yespress.io
Last updated: 2026-08-13