# BeenThereDoneThat

> BeenThereDoneThat is a strategic and creative marketing consultancy that matches business challenges with a curated global network of experienced strategists and creatives. Its SOLVE problem-definition method, expert casting and sprint-based assignments support category innovation, brand building and marketing capability development. Clients include Google, PepsiCo, Unilever and the Ad Council.

- **Founded:** 2014
- **Headquarters:** London, United Kingdom
- **Founders:** Ed Rogers (Co-founder and CEO), David Alberts (Co-founder)
- **Products:** SOLVE, MATCH, Ideas on demand, Projects on demand, People on demand
- **Notable:** Contributed thinking to Carlsberg’s reversal of its famous beer promise; London Business School links the work to a campaign voted best of 2019 by Marketing Week readers., Unilever marketing director Pete Harbour credited BTDT with developing an ice cream brand in nine days and selling it into supermarkets on day ten. This is a client testimonial, not an audited commercial result., Current company website reports use of SOLVE on more than 900 projects.

## Products & services

- **SOLVE** — Problem-definition methodology covering Situation, Obstacles & Opportunity, Landscape, Viewpoint and Endframe; culminates in a stakeholder workshop.
- **MATCH** — Tool used to cast relevant members of the expert talent network for a client assignment.
- **Ideas on demand** — Rapid access to experienced thinkers for fresh strategic and creative perspectives.
- **Projects on demand** — Bespoke projects led by a chief strategy officer, developing answers and playbooks.
- **People on demand** — Experienced talent placed within a client organisation.
- **Category innovation** — Category visions and innovation roadmaps for growth.
- **Brand building** — Positioning, purpose, brand ideas, campaigns, activations and experiences.
- **Capability development** — Applied training for marketing teams, including problem definition.

## Achievements

- Contributed thinking to Carlsberg’s reversal of its famous beer promise; London Business School links the work to a campaign voted best of 2019 by Marketing Week readers.
- Unilever marketing director Pete Harbour credited BTDT with developing an ice cream brand in nine days and selling it into supermarkets on day ten. This is a client testimonial, not an audited commercial result.
- Current company website reports use of SOLVE on more than 900 projects.
- Raised a reported US$6.5 million in its February 2022 funding announcement.

## Latest updates

- **2025-11** — The Shift newsletter discussed responses from 857 leaders and a company-designed execution score, reporting 49 for teams skipping problem definition and 72 for those aligning first.
- **2023-06** — Announced a rebrand and website relaunch in a LinkedIn company post.
- **2022-05** — Reported an India launch partnership with Rediffusion and Sandeep Goyal.

## Links

- Website: https://www.beentheredonethat.co/
- LinkedIn: https://www.linkedin.com/company/btdt-global/
- YouTube: https://www.youtube.com/@beentheredonethatBTDT

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Profile page: https://yespress.io/beentheredonethat
Published by YesPress — https://yespress.io
Last updated: 2026-10-03