# Bedrock Analytics

> Bedrock Analytics is an Oakland-based B2B SaaS company that turns the messy syndicated sales data CPG (consumer packaged goods) brands buy from sources like NielsenIQ and Circana into clear, automated selling stories. Built 'by CPG people for CPG people,' its cloud platform harmonizes retail data and uses a multi-model AI stack (ChatGPT, Claude, Llama) to generate visualizations, insights, and AI-driven sales decks - helping brand sales teams win shelf space and category reviews. The company tracks more than $100 billion in CPG sales across 80+ categories every month.

- **Founded:** 2012
- **Headquarters:** Oakland, California, United States
- **Founders:** Will Salcido (Co-Founder & CEO)
- **Team size:** ~43 employees
- **Products:** Bedrock Analytics Platform, Automated Insights (AI Storytelling), Multi-Model AI Engine, AI Agents for CPG
- **Notable:** First CPG-focused software application to integrate ChatGPT for automated competitive retail insights (April 2023)., Expanded to a multi-model AI stack adding Claude and Llama 3.1 (July 2024)., Tracks more than $100 billion in CPG sales across 80+ categories every month.

## Products & services

- **Bedrock Analytics Platform** — Cloud-based CPG analytics platform that integrates and harmonizes syndicated (NielsenIQ, Circana) and retailer data into interactive visualizations and dashboards for category management, sales, and competitive analysis.
- **Automated Insights (AI Storytelling)** — One-click AI-generated insights and narratives layered on top of visualizations, summarizing performance and competitive trends in editable, presentation-ready text.
- **Multi-Model AI Engine** — Lets users pivot between multiple large language models - ChatGPT, Claude, and Llama - to generate tailored insights and AI-driven sales decks.
- **AI Agents for CPG** — Next-generation agents that orchestrate CPG analysis - automating insight generation for buyer decks, recommending the best path to a selling story, and pulling supplemental context beyond the dataset.

## Achievements

- First CPG-focused software application to integrate ChatGPT for automated competitive retail insights (April 2023).
- Expanded to a multi-model AI stack adding Claude and Llama 3.1 (July 2024).
- Tracks more than $100 billion in CPG sales across 80+ categories every month.
- Raised roughly $16.95M total across seed, Series A, and venture rounds.
- Relocated and expanded headquarters in downtown Oakland and added international presence.

## Latest updates

- **2023-04** — Became the first CPG-focused software to integrate ChatGPT for automating competitive retail insights at scale.
- **2024-07** — Expanded AI capabilities with Claude 3.5 and Llama 3.1, enabling users to pivot between multiple models for insights.
- **2025-04** — Refreshed platform branding and site with new 'octograph' product visuals and AI-driven storytelling positioning.

## Links

- Website: https://bedrockanalytics.com
- LinkedIn: http://www.linkedin.com/company/bedrock-analytics
- Twitter/X: https://twitter.com/bedrockanalytic
- Facebook: https://facebook.com/Bedrock.Analytics/

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Profile page: https://yespress.io/bedrock-analytics
Published by YesPress — https://yespress.io
Last updated: 2026-06-29