# Beck Besecker

> Beck Besecker is the co-founder, CEO and chairman of 3D Cloud, the retail visualization business he started with his brother Barry in 2011. Previously the founder of Copient Technologies, acquired by NCR in 2003, he also held a senior role at Catalina Marketing. His 2023 book, Your Good Work Habits Toolbox, collects practical advice on organization, communication and teamwork.

- **Role:** Co-founder, CEO and Chairman at 3D Cloud
- **Organizations:** 3D Cloud, Copient Technologies, Catalina Marketing, Magnetic Mobile
- **Education:** BS in Finance, Urbana University, Master’s degree, Purdue University
- **Known for:** Founded Copient, acquired by NCR in 2003., Co-founded 3D Cloud with Barry Besecker in 2011., Published Your Good Work Habits Toolbox in June 2023.

## Career timeline

- **circa 1995** — Worked on donor data while in graduate school at Purdue.
- **1999** — Founded Copient Technologies.
- **2003** — NCR acquired Copient Technologies.
- **Before 2011** — Served in senior new-business leadership at Catalina Marketing.
- **2011** — Co-founded Marxent Labs with brother Barry Besecker; the business later became 3D Cloud.
- **2014** — Spoke at TEDxDayton on augmented reality.
- **2017** — Appeared on CNBC Squawk Box with Toll Brothers to discuss Kitchen 360.
- **2023** — Published Your Good Work Habits Toolbox.
- **2024** — The company adopted the name 3D Cloud.
- **2026** — Continued leading 3D Cloud as it announced conversational product configuration technology and expanded 3D Visual CPQ availability.

## Achievements

- Founded Copient, acquired by NCR in 2003.
- Co-founded 3D Cloud with Barry Besecker in 2011.
- Published Your Good Work Habits Toolbox in June 2023.
- Recognized among the Business Observer’s 2025 Top Entrepreneurs.

## Latest updates

- **2026-09** — 3D Cloud announced general availability to new customers of its 3D Visual CPQ workflows.
- **2026-03** — 3D Cloud announced a newly allowed US patent for AI-powered chat-based product configuration.
- **2026-02** — 3D Cloud released its 2026 Furniture Shopping Trends Study, with commentary from Besecker.

## Links

- Website: https://3dcloud.com/author/BeckBesecker/
- LinkedIn: https://www.linkedin.com/in/bbesecker/
- Twitter/X: https://twitter.com/beckbesecker

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Profile page: https://yespress.io/beck-besecker
Published by YesPress — https://yespress.io
Last updated: 2026-10-16