# Becca Parrish

> Becca Parrish is the New York-based founder and CEO of Becca, a communications agency she started in 2004 after moving from journalism into hospitality. Beginning with The Odeon's 25th-anniversary celebration, she built a long-running practice around restaurants, chefs, hotels, and culturally minded brands, later opening offices in Los Angeles and London, partnering with Prosek Partners, and launching the advisory Parrish Co. In 2026, Observer ranked Becca ninth among its 50 most powerful PR firms.

- **Role:** Founder and CEO at Becca; founder of Parrish Co
- **Organizations:** Becca, Parrish Co, Women in Hospitality United
- **Education:** Master's degree in journalism
- **Known for:** Built Becca from a one-client New York launch into a communications agency with offices in New York, Los Angeles, and London., Maintained a 20-year client relationship with Le Bernardin and a 12-year relationship with Ralph Lauren, as reported by Observer in 2026., Led communications for the inaugural North America's 50 Best Restaurants campaign, which Observer reported generated more than 7,000 mentions and 46 million net reach.

## Career timeline

- **Before 2004** — Worked as a reporter, in communications for a rechargeable-battery recycling program, and later as managing director at hospitality firm KB Network News.
- **2004** — Founded her agency and won The Odeon's 25th-anniversary celebration as its first assignment; the event drew 1,500 guests.
- **2015** — Expanded the agency to Los Angeles, as reported by W in 2016.
- **2017** — Expanded with a Chicago office serving nationwide clients, according to Observer's 2017 agency profile.
- **2020** — Directed pro-bono communications and restaurant-relief advocacy during the pandemic, including work supporting the Independent Restaurant Coalition.
- **2024** — Prosek Partners made a minority investment in Becca, extending its business and global network; the agency also established a London presence.
- **2024** — Launched Parrish Co, a strategic advisory applying hospitality expertise to institutions, retail, real estate, finance, and other sectors.
- **2026** — Becca ranked No. 9 on Observer's list of the 50 most powerful PR firms.

## Achievements

- Built Becca from a one-client New York launch into a communications agency with offices in New York, Los Angeles, and London.
- Maintained a 20-year client relationship with Le Bernardin and a 12-year relationship with Ralph Lauren, as reported by Observer in 2026.
- Led communications for the inaugural North America's 50 Best Restaurants campaign, which Observer reported generated more than 7,000 mentions and 46 million net reach.
- Ranked No. 9 on Observer's 2026 list of the 50 most powerful PR firms.
- Launched Parrish Co to apply hospitality-led strategy beyond traditional restaurant and hotel clients.
- Supported restaurant relief, community kitchens, voter registration, and advocacy work during the 2020 pandemic disruption.

## Latest updates

- **2026-03** — Observer ranked Becca No. 9 on its 2026 list of the 50 most powerful PR firms, citing international expansion, campaign reach, long client relationships, and strong client and employee survey scores.
- **2025-02** — Parrish Co's launch was announced as a strategic advisory supported by Prosek Partners, with services extending into brand positioning, talent, business development, analytics, and events.
- **2024-02** — Parrish discussed Becca's new partnership with Prosek Partners after Prosek made a minority investment in the agency.

## Links

- Website: https://www.hellobecca.com
- LinkedIn: https://www.linkedin.com/in/becca-parrish-8732924
- Twitter/X: https://twitter.com/xbecca
- Instagram: https://www.instagram.com/xbecca/
- Facebook: https://www.facebook.com/beccaprnyc/

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Profile page: https://yespress.io/becca-parrish
Published by YesPress — https://yespress.io
Last updated: 2026-09-26