# Beacon Media Group

> Beacon Media Group is a North American marketing, communications and media agency with an unusually deep specialty in kids and family audiences. Its Toronto communications team and U.S. media operation combine research, planning, media buying, PR, social, influencer work, creative, events and measurement for consumer products, entertainment, gaming, lifestyle and technology brands.

- **Founded:** 1992
- **Headquarters:** Toronto, Canada
- **Founders:** Sheldon ‘Shelly’ Hirsch (Founder)
- **Products:** Strategic planning, Public relations, Media buying and activation, Social and influencer marketing, Creative services
- **Notable:** Founded as Summit Media in 1992 and later renamed Beacon Media in 2006., Described publicly in 2019 as North America’s largest buyer of kids’ TV media., The combined ChizComm/Beacon group represented more than 30 major toy companies and more than $100 million in annual media spend at the 2021 acquisition.

## Products & services

- **Strategic planning** — Consumer insight and market intelligence translated into measurable, cross-channel action plans.
- **Public relations** — Media strategy, pitching, press tours, trade-show support, media training and crisis management.
- **Media buying and activation** — Planning and buying across linear TV, OTT, video-on-demand, online video, social, paid influencers and other digital channels.
- **Social and influencer marketing** — Paid and organic community campaigns, social listening, COPPA-aware management and paid or earned creator partnerships.
- **Creative services** — Custom visual content for PR, social and marketing, supported by external production partnerships.
- **Events and promotions** — Retail, live and digital activations, launches, tours and tournament programs; the agency says its team has experience across more than 20,000 events.
- **Research, measurement and reporting** — Audience analysis, competitive intelligence, performance reporting and real-time campaign optimization.

## Achievements

- Founded as Summit Media in 1992 and later renamed Beacon Media in 2006.
- Described publicly in 2019 as North America’s largest buyer of kids’ TV media.
- The combined ChizComm/Beacon group represented more than 30 major toy companies and more than $100 million in annual media spend at the 2021 acquisition.
- A Goliath celebrity-seeding program reported 108.8 million social impressions plus 43.1 million impressions from earned coverage.
- Its Toys ‘R’ Us Canada stay-at-home initiative generated pre-sale sell-outs and outperformed stated campaign KPIs.
- Beacon’s campaign work with PlayMonster for Koosh was named among the 2021 TAGIE Awards finalists.

## Latest updates

- **2025-12** — Beacon highlighted holiday gift-guide placements for clients including Goliath, Luki Lab, Make It Real, Bandai, Jada, The Loyal Subjects and Tamagotchi across Parents, Forbes, BuzzFeed, PureWow, Good Housekeeping and HuffPost.
- **2025** — Beacon Media Group was listed among corporate and foundation partners in The Toy Foundation’s 2025 impact report.
- **2023-06** — The agency published case studies covering Goliath Mastermind, Tamagotchi, Ring Pop, Funko Games and Netflix’s Karma’s World.
- **2022-04** — ChizComm and ChizComm Beacon Media were rebranded under the Beacon Media Group name, with Toronto communications and U.S. media divisions.
- **2022-01** — Harold and Jennifer Chizick left the business after publicly stating that their growth vision no longer aligned with Genius Brands.

## Links

- Website: https://www.beaconmediagrp.com/
- LinkedIn: https://www.linkedin.com/company/beaconmediagrp
- Twitter/X: https://twitter.com/ChizComm/
- Instagram: https://www.instagram.com/beaconmediagrp/
- Facebook: https://www.facebook.com/Chizcomm/

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Profile page: https://yespress.io/beacon-media-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20