# Beachbody

> The Beachbody Company, operating under the BODi consumer brand, sells structured home fitness programs, digital subscriptions, nutrition plans and supplements. Founded in 1998 by Carl Daikeler and Jon Congdon, it ended its multilevel marketing network in 2024-2025 and now sells through its website, affiliates, Amazon and retail partners.

- **Founded:** 1998
- **Headquarters:** El Segundo, United States
- **Founders:** Carl Daikeler (Co-founder and CEO), Jon Congdon (Co-founder)
- **Products:** BODi digital subscription, P90X Generation Next, Shakeology, P90X Supplement System, MAX BUILT
- **Notable:** Reported first full-year operating income since its 2021 public listing: $5.5 million in 2025, alongside a $2.9 million net loss., Reported fourth consecutive quarter of operating income and net income in Q2 2026., Shakeology generated more than $4 billion of cumulative DTC sales and more than 1 billion servings according to the May 2026 company announcement.

## Products & services

- **BODi digital subscription** — Streaming access to structured fitness programs, nutrition content and community; standard US annual price $179 as checked October 24, 2026.
- **P90X Generation Next** — A 90-day program led by Waz Ashayer with 30-45 minute workouts. Requires dumbbells, an adjustable bench and a foam roller.
- **Shakeology** — Protein and nutrition shake brand launched in 2009; expanded into retail with seven-serving packs in 2026.
- **P90X Supplement System** — Whey protein, pre-workout, creatine, hydration and energy powder products.
- **MAX BUILT** — Shaun T’s nine-week strength program using five main exercises per workout and progressive overload.
- **P90X Energy Drinks** — Ready-to-drink, zero-sugar beverages launched October 2, 2026.
- **INSANITY Liquid Shock** — Ready-to-drink energy beverage launched October 21, 2026; sold in 12-packs for $29.99 at launch.
- **Portion Fix and 2B Mindset** — Nutrition education and eating plans available within the BODi offering.
- **Beachbody Performance** — Energize pre-workout, Recover post-workout protein and Hydrate electrolyte supplements.

## Achievements

- Reported first full-year operating income since its 2021 public listing: $5.5 million in 2025, alongside a $2.9 million net loss.
- Reported fourth consecutive quarter of operating income and net income in Q2 2026.
- Shakeology generated more than $4 billion of cumulative DTC sales and more than 1 billion servings according to the May 2026 company announcement.

## Latest updates

- **2026-10** — INSANITY Liquid Shock launched October 21; P90X Energy Drinks launched October 2.
- **2026-09** — MAX BUILT, a nine-week strength program by Shaun T, launched September 2.
- **2026-08** — Reported Q2 revenue of $49.6 million and net income of $1.4 million; Shakeology entered nearly 500 Vitamin Shoppe locations.
- **2026-05** — Announced Shakeology retail entry through Sprouts and distribution partnership with KeHE.

## Links

- Website: https://www.bodi.com/
- LinkedIn: https://www.linkedin.com/company/beachbody
- Twitter/X: https://twitter.com/thebeachbodyco
- YouTube: https://www.youtube.com/@BODi
- Instagram: https://www.instagram.com/bodi/
- Facebook: https://www.facebook.com/BODi
- TikTok: https://www.tiktok.com/@bodibybeachbody

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Profile page: https://yespress.io/beachbody
Published by YesPress — https://yespress.io
Last updated: 2026-10-24