# BDA, LLC

> BDA, LLC - Bensussen Deutsch & Associates - is a Woodinville, Washington merchandise agency that designs, sources, and delivers branded products for Fortune 1000 companies and every major U.S. sports league. Founded in 1984 by Jay Deutsch and Eric Bensussen with a single phone call to the Seattle Seahawks, BDA has grown into a roughly $552 million operation that runs the design, factory sourcing, e-commerce stores, and warehouse fulfillment behind the hats, jerseys, and giveaways brands hand to fans and employees.

- **Founded:** 1984
- **Headquarters:** Woodinville, Washington, United States
- **Founders:** Jay Deutsch (CEO and Co-founder), Eric Bensussen (Co-founder)
- **Team size:** ~1,400 associates across 50+ offices
- **Products:** Branded Merchandise & Promotional Products, Sports & Entertainment Marketing, Retail & E-commerce Solutions, Product Design & Global Sourcing, Logistics, Kitting & Fulfillment
- **Notable:** Ranked #6 on ASI's Counselor Top 40 Distributors list (2025 and 2026), Named 2025 Company of the Year (Large), Silver, by Best in Biz Awards, First company to complete the QCA (Quality Certification Alliance) Distributor Certification program

## Products & services

- **Branded Merchandise & Promotional Products** — Custom apparel, headwear, drinkware, tech accessories, and promotional products designed and produced for corporate and sports clients.
- **Sports & Entertainment Marketing** — Fan merchandise, stadium giveaways, bobbleheads, rally towels, licensed products, and sponsorship activation for professional leagues and teams - including work as a longtime MLB supplier producing millions of promotional items a year.
- **Retail & E-commerce Solutions** — Company stores, online merch shops (Shopify-powered), pop-up retail, and direct-to-consumer merchandise programs.
- **Product Design & Global Sourcing** — Tech-pack development, industrial and creative design, ethical and sustainable sourcing, and factory manufacturing across a global supply chain.
- **Logistics, Kitting & Fulfillment** — Warehousing, inventory management, kitting, and worldwide distribution from multiple fulfillment centers.
- **SwagUp Platform** — Self-serve promotional-products management software and swag automation, acquired in December 2024.

## Achievements

- Ranked #6 on ASI's Counselor Top 40 Distributors list (2025 and 2026)
- Named 2025 Company of the Year (Large), Silver, by Best in Biz Awards
- First company to complete the QCA (Quality Certification Alliance) Distributor Certification program
- C-TPAT certified since 2008
- Grew to ~$551.8 million in 2025 revenue, over 17% year-over-year growth
- 40+ years operating under the same two co-founders

## Latest updates

- **2026-07** — Signed by Harley-Davidson as an official global apparel licensee.
- **2026-01** — Unveiled a refreshed brand identity and redesigned website, leaning into its 'The Merchandise Agency' positioning.
- **2025-12** — Named 2025 Company of the Year (Large), Silver, by the Best in Biz Awards.
- **2025-09** — Acquired New York-based creative agency Harper + Scott, adding clients like Sephora, Diageo, Figma, L'Oreal, and Delta Air Lines.
- **2025-07** — Held #6 spot on ASI's Counselor Top 40 Distributors with ~$551.8M 2025 revenue, over 17% growth.
- **2024-12** — Acquired promotional-products management software platform SwagUp.

## Links

- Website: https://bdainc.com
- LinkedIn: https://www.linkedin.com/company/bdainc
- Twitter/X: https://twitter.com/bdainc
- Facebook: https://facebook.com/BDAinc/

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Profile page: https://yespress.io/bda-llc
Published by YesPress — https://yespress.io
Last updated: 2026-08-21