# BCH Agency

> BCH Agency is an independent Louisville advertising and public relations firm that combines audience research, brand strategy, creative development, media planning and buying, digital marketing, social media, public relations, and production. Founded as Bandy Carroll Hellige in 1989 and bought by longtime employees Allison Pitman, Matt Kamer, and Brian Garr in 2022, it is especially experienced in food and beverage, tourism, hospitality, entertainment, public-sector, and lottery work.

- **Founded:** 1989
- **Headquarters:** Louisville, United States
- **Founders:** Susan Bandy (Co-founder), Mark Carroll (Co-founder), Tim Hellige (Co-founder)
- **Products:** Audience and brand strategy, Creative development and production, Media planning and buying, Public relations and social media, Consumer research and analytics
- **Notable:** The 2024 Louisville Zoo Wild Lights campaign increased ticket sales 18% and event revenue 8% year over year., BCH's Kentucky Lottery work accompanied the client's first fiscal year above $2 billion in annual sales in FY2024; BCH explicitly notes a historically large Powerball jackpot as an external factor., Allison Pitman received a 2023 NASPL Powers Award and was one of two North American recipients highlighted by BCH.

## Products & services

- **Audience and brand strategy** — Consumer, category, cultural, and market research used to position brands and guide campaigns, including BCH's Brand Adoption process.
- **Creative development and production** — Brand identity, campaign platforms, copy, design, video, audio, animation, motion graphics, and content creation.
- **Media planning and buying** — Broadcast, connected TV, digital video, search, display, social, out-of-home, and hyper-targeted digital media planning, buying, and optimization.
- **Public relations and social media** — Media relations, influencer programs, launches, reputation work, social strategy, and community-facing communications.
- **Consumer research and analytics** — Audience analysis, market studies, campaign measurement, and behavioral insight, historically including an in-house research capability.

## Achievements

- The 2024 Louisville Zoo Wild Lights campaign increased ticket sales 18% and event revenue 8% year over year.
- BCH's Kentucky Lottery work accompanied the client's first fiscal year above $2 billion in annual sales in FY2024; BCH explicitly notes a historically large Powerball jackpot as an external factor.
- Allison Pitman received a 2023 NASPL Powers Award and was one of two North American recipients highlighted by BCH.
- BCH won a 2025 Louisville ADDY Judge's Choice for the Belle Center Stage integrated campaign plus eight Silver awards across Belle and Louisville Zoo work.
- All 14 of BCH's 2025 PRSA Bluegrass submissions received recognition; nine earned Awards of Excellence.
- BCH helped Louisville Tourism's six-week 2021 recovery campaign deliver 15,500+ new users, 28,500+ pageviews, and millions of media impressions.
- The agency says it helped Louisville Zoo set attendance records for seven consecutive years from 2005 through 2012 and supported marketing during a new record year reported in 2026.

## Latest updates

- **2026-07** — BCH reported that Louisville Zoo welcomed 945,225 guests in the prior fiscal year, the highest attendance in its 57-year history, with BCH supporting advertising and public relations.
- **2026-05** — BCH, Kentucky Lottery, and Kentucky Humane Society launched co-branded lottery games featuring adoptable shelter pets.
- **2026-04** — BCH published an analysis of foot traffic across more than 100 Louisville hospitality and retail locations to examine Derby-week audience behavior.
- **2025-10** — All 14 BCH entries at the PRSA Bluegrass Landmarks of Excellence Awards were recognized; nine won Awards of Excellence.
- **2025-08** — BCH unveiled branding for the Kentucky Horse Racing and Gaming Corporation, including the line 'Kentucky's Safe Bet.'
- **2025-03** — BCH received nine Louisville ADDY awards, led by a Judge's Choice for its Belle of Louisville campaign.

## Links

- Website: https://bch.com
- LinkedIn: https://www.linkedin.com/company/bchagency
- Twitter/X: https://twitter.com/BCHagency
- Facebook: https://www.facebook.com/BCHAgency/

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Profile page: https://yespress.io/bch-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20