# Bazaarvoice

> Bazaarvoice is an Austin-based enterprise software company that collects, verifies, displays, analyzes, and syndicates shopper-created ratings, reviews, questions, photos, and videos for brands and retailers. Its edge is less a single widget than a network: content gathered in one place can travel to product pages across thousands of commerce sites, while the company also sells sampling, creator marketing, social commerce, contextual commerce, analytics, moderation, APIs, and services.

- **Founded:** 2005
- **Headquarters:** Austin, United States
- **Founders:** Brett Hurt (Co-founder and founding CEO), Brant Barton (Co-founder)
- **Team size:** Approximately 1,700 employees in the supplied company record; LinkedIn lists 1,001-5,000 employees.
- **Products:** Ratings & Reviews, Questions & Answers, Retail Syndication, Sampling, Bazaarvoice Vibe
- **Notable:** Built a network that the company says connects more than 12,000 brands and retailers and reaches more than 1.3 billion users monthly., Completed a 2012 IPO that produced about $112.8 million in net proceeds for the company., Expanded from ratings and reviews through acquisitions including AddStructure, Influenster, Curalate, and the affable.ai platform.

## Products & services

- **Ratings & Reviews** — Collects, moderates, displays, analyzes, and distributes ratings, written reviews, photos, and video on brand and retail product pages.
- **Questions & Answers** — Lets shoppers ask product questions and enables retailers or brand representatives to answer them across participating sites.
- **Retail Syndication** — Moves approved review content from brands to participating retailer product pages through the Bazaarvoice Network.
- **Sampling** — Targets consumers with products in exchange for honest reviews and visual content, including programs powered by the Influenster community.
- **Bazaarvoice Vibe** — An integrated suite spanning social media management, social commerce, creator marketing, Influenster sampling, and visual syndication.
- **Contextual Commerce** — Personalizes onsite shopping moments and recommendations to improve product discovery and conversion.
- **Insights & Reports** — Analyzes sentiment, content performance, advocates, products, and competitors to inform commerce and product decisions.
- **Authentic Discovery API** — Exposes structured, authenticated review content so AI search and shopping agents can discover and interpret product evidence.
- **Expert Services** — Strategy, implementation, moderation, program management, and optimization services for enterprise UGC programs.

## Achievements

- Built a network that the company says connects more than 12,000 brands and retailers and reaches more than 1.3 billion users monthly.
- Completed a 2012 IPO that produced about $112.8 million in net proceeds for the company.
- Expanded from ratings and reviews through acquisitions including AddStructure, Influenster, Curalate, and the affable.ai platform.
- Recorded more than 3 billion API calls on a peak day in 2023 with zero incidents, according to its engineering blog.
- Launched Bazaarvoice Vibe in 2024 to connect creator campaigns, social content, sampling, commerce, and visual syndication.
- Launched an Intelligent Trust Mark in 2025, with more than 100 million product-detail pages eligible at launch.
- Introduced the Authentic Discovery API in 2026 for AI search and shopping-agent access to structured review content.
- Named a sample vendor for shoppable media in Gartner's 2026 Hype Cycle for Digital Commerce.

## Latest updates

- **2026-07** — Bazaarvoice said Gartner named it a sample vendor for shoppable media in the 2026 Hype Cycle for Digital Commerce.
- **2026-06** — The 2026 Shopper Experience Index reported that 97% of surveyed consumers consult multiple sources before buying.
- **2026-05** — Bazaarvoice became a Shopify Certified Technology Partner.
- **2026-04** — Launched the Authentic Discovery API to expose structured, authenticated reviews to AI search and shopping agents.
- **2026-03** — Announced review syndication for TikTok Shop and added Lowe's to the Visual Syndication Network.
- **2025-10** — Shipt joined the Bazaarvoice Network to accept syndicated UGC.
- **2025-06** — Launched the Intelligent Trust Mark for authentic ratings and reviews.

## Links

- Website: https://www.bazaarvoice.com/
- LinkedIn: https://www.linkedin.com/company/bazaarvoice/
- Twitter/X: https://twitter.com/bazaarvoice
- GitHub: https://github.com/bazaarvoice
- YouTube: https://www.youtube.com/user/bazaarvoice
- Instagram: https://www.instagram.com/bazaarvoice/
- Facebook: https://www.facebook.com/bazaarvoice/

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Profile page: https://yespress.io/bazaarvoice
Published by YesPress — https://yespress.io
Last updated: 2026-08-15