# Bauer Hockey

> Bauer Hockey designs, manufactures and sells hockey equipment, apparel and fitting services for players from first-timers to professionals. Its advantage is a tightly connected system: recognized skate, stick and protective franchises; athlete-informed research and development; custom MyBAUER gear; FitLab scanning; ProSharp blade profiling; a large specialty-retail channel; and a growing direct-to-consumer business.

- **Founded:** 1927
- **Headquarters:** Exeter, United States
- **Founders:** Roy Charles Bauer (Founder)
- **Team size:** Approximately 840 employees, based on the supplied company-intelligence estimate.
- **Products:** Hockey skates, Hockey sticks, Protective equipment and helmets, Goalie equipment, FitLab and Game Fit
- **Notable:** Introduced a skate with the blade permanently attached to the boot in 1933., Launched the Tuuk blade holder in 1975 and widely accepted removable NHL steel with LightSpeed Edge in 2013., Introduced a one-piece composite stick in 2002 and a monocomp true one-piece stick in 2005.

## Products & services

- **Hockey skates** — Vapor, Supreme, Bauer X, goalie and lifestyle skates, ranging from beginner models to elite and custom builds.
- **Hockey sticks** — Vapor, Nexus, Supreme and Innovation Series composite sticks, plus MyBAUER custom configurations.
- **Protective equipment and helmets** — Helmets, gloves, shoulder and elbow pads, pants, shin guards, base layers and neck protection for youth through elite players.
- **Goalie equipment** — Goalie skates, pads, blockers, catchers, sticks, masks, chest protectors and pants, including custom options.
- **FitLab and Game Fit** — Retail fitting systems using 3D foot measurements, pressure mapping, gait analysis and product recommendations; Game Fit also supports stick and helmet selection.
- **ProSharp** — Home, travel and commercial skate-sharpening machines plus performance blade profiling for players, teams and retailers.
- **Apparel, bags and collaborations** — Hockey apparel, team wear, fan jerseys, luggage and lifestyle collaborations sold online, through retailers and league channels.
- **Training, street and roller gear** — Nets, shooting and stickhandling aids, street-hockey equipment and Mission/Bauer roller products.

## Achievements

- Introduced a skate with the blade permanently attached to the boot in 1933.
- Launched the Tuuk blade holder in 1975 and widely accepted removable NHL steel with LightSpeed Edge in 2013.
- Introduced a one-piece composite stick in 2002 and a monocomp true one-piece stick in 2005.
- Developed the RE-AKT helmet in 2012 to manage rotational acceleration and high- and low-energy linear impacts.
- Opened an R&D Innovation Center in Blainville, Quebec, in 2015.
- Built First Shift into a major learn-to-play platform with Hockey Canada, the NHL and NHLPA.
- Repurposed Bauer, Cascade and Maverik facilities to make medical face shields during the COVID-19 pandemic.
- Rolled FitLab out toward 420 North American and European retail locations in 2024.

## Latest updates

- **2026-08** — Bauer’s US storefront is merchandising the Supreme Fuse skate and Fuse apparel collection as new, alongside an expanding collaboration assortment.
- **2025-10** — Bauer produced the inaugural PWHL Vancouver and Seattle jerseys as the league’s official jersey partner.
- **2025-09** — Bauer appointed former Kamik CEO and Keds global president Gillian Meek as EVP and General Manager, responsible for brand strategy and operations.
- **2024-12** — Fairfax Financial affiliates completed the purchase of all outstanding Peak Achievement Athletics equity from Sagard and minority holders.
- **2024-06** — Bauer launched FitLab with Aetrex scanning at a planned 420 retail locations across the US, Canada and Europe.
- **2024-05** — The PWHL expanded Bauer’s partnership by naming it exclusive official and replica jersey supplier beginning in 2024-25.

## Links

- Website: https://www.bauer.com/
- LinkedIn: https://www.linkedin.com/company/bauer-hockey-inc
- Twitter/X: https://twitter.com/BauerHockey
- YouTube: https://www.youtube.com/@bauerhockey
- Instagram: https://www.instagram.com/bauerhockey/
- Facebook: https://www.facebook.com/BauerHockey
- TikTok: https://www.tiktok.com/@bauerhockey

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Profile page: https://yespress.io/bauer-hockey
Published by YesPress — https://yespress.io
Last updated: 2026-08-13