# BaubleBar Inc.

> BaubleBar is a New York jewelry and accessories company founded by Amy Jain and Daniella Yacobovsky in 2011. It sells trend-focused and personalized pieces online and through retail partners, with licensed Disney and sports collections, children’s jewelry and customizable gifts.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Amy Jain (Co-founder and CEO), Daniella Yacobovsky (Co-founder)
- **Products:** Fashion jewelry, Personalized jewelry and gifts, Demi-fine and gold jewelry, SUGARFIX by BaubleBar, Disney x BaubleBar
- **Notable:** Built a multichannel jewelry brand from an online launch., SUGARFIX debuted in approximately 900 Target stores in January 2017., Established a Disney collaboration spanning jewelry and several accessory categories.

## Products & services

- **Fashion jewelry** — Statement and everyday necklaces, earrings, bracelets, rings and anklets.
- **Personalized jewelry and gifts** — Custom names and initials on jewelry, phone cases, totes, blankets and other accessories.
- **Demi-fine and gold jewelry** — A separate assortment marketed by material, including 14k and 18k gold options; specifications vary by item.
- **SUGARFIX by BaubleBar** — Exclusive Target jewelry line launched with 180 styles priced below $30.
- **Disney x BaubleBar** — Licensed character jewelry, accessories, pins, ears and personalized gifts.
- **Sports fan collections** — NFL, MLB and collegiate jewelry and accessories.
- **Minibar custom jewelry experience** — Kids customize bracelets, necklaces or bag charms at FAO Schwarz in New York.

## Achievements

- Built a multichannel jewelry brand from an online launch.
- SUGARFIX debuted in approximately 900 Target stores in January 2017.
- Established a Disney collaboration spanning jewelry and several accessory categories.
- Created an offline custom-jewelry experience for children at FAO Schwarz.

## Latest updates

- **2025-01** — Disney Signature Classic Styles introduced character signatures.
- **2026-10** — Research snapshot: official storefront promotes the 2026 NFL season and Halloween collections; this is an observation date, not a launch date.
- **2026-10** — Research snapshot: FAO Schwarz lists custom bracelets at $40 and necklace/bag-charm experiences at $45.

## Links

- Website: https://www.baublebar.com/
- LinkedIn: https://www.linkedin.com/company/baublebar-inc.
- Twitter/X: https://twitter.com/baublebar
- Instagram: https://www.instagram.com/baublebar/
- Facebook: https://www.facebook.com/baublebar/
- TikTok: https://www.tiktok.com/@baublebar

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Profile page: https://yespress.io/baublebar-inc
Published by YesPress — https://yespress.io
Last updated: 2026-10-05