# Batteries Plus

> Batteries Plus is a 730-store retail franchise that sells the batteries, bulbs, and repairs almost nobody thinks about until a car won't start, a smoke alarm chirps at 3 a.m., or a phone screen shatters. Founded in Green Bay in 1988, it has grown into a national chain that stocks 25,000+ battery types and 15,000 lighting products, fixes cracked phones, cuts keys, and programs fobs - and quietly rebuilt its supply chain to cut China sourcing from 32% to 4%.

- **Founded:** 1988
- **Headquarters:** Hartland, Wisconsin, United States
- **Founders:** Ron Rezetko (Founder)
- **Team size:** ~1,800 employees (corporate and company-operated); 730+ locations
- **Products:** Batteries, Light Bulbs & Lighting, Device Repair, Key Fob Programming & Key Cutting, X2Power
- **Notable:** Grew from a single 1988 Green Bay store to 730+ locations across 48 states and Puerto Rico, Cut China sourcing from 32% (2018) to 4% (2025), largely insulating it from later tariff shocks, Signed 57 franchise agreements and opened 30 stores in 2024; opened its first Hawaii location in 2025

## Products & services

- **Batteries** — 25,000+ battery types spanning cars, trucks, marine, powersport, smartphones, laptops, hearing aids, medical devices, and industrial equipment, including the house X2Power and Duracell/Rayovac lines.
- **Light Bulbs & Lighting** — 15,000+ lighting solutions - LED, CFL, halogen, specialty and commercial bulbs - added as the chain expanded beyond batteries.
- **Device Repair** — Nationwide smartphone and tablet repair, including screens, batteries and charging ports, launched chain-wide to add high-margin service revenue.
- **Key Fob Programming & Key Cutting** — Replacement, cutting and programming of car keys and key fobs at a fraction of dealership prices.
- **X2Power** — Premium house brand of AGM vehicle/marine batteries and portable power stations (X2-300 to X2-1500), expanding the chain into whole-home and off-grid power.
- **Battery Recycling** — In-store recycling of used batteries and bulbs, part of a push toward sustainable disposal and mineral recovery.

## Achievements

- Grew from a single 1988 Green Bay store to 730+ locations across 48 states and Puerto Rico
- Cut China sourcing from 32% (2018) to 4% (2025), largely insulating it from later tariff shocks
- Signed 57 franchise agreements and opened 30 stores in 2024; opened its first Hawaii location in 2025
- Launched the X2Power portable power station line in 2024, expanding into home/off-grid power
- Franchisee Corey Robinson named IFA Franchisee of the Year in 2024

## Latest updates

- **2025-07** — CEO Scott Williams detailed how the chain cut China sourcing from 32% to 4% since 2018, blunting the impact of 2025 tariffs.
- **2025-03** — Highlighted multi-million-dollar franchisee success stories as part of continued franchise expansion.
- **2025-02** — Franchisee Corey Robinson named 2024 IFA Franchisee of the Year; Q1 2025 added 17 franchise agreements and 8 new stores including first Hawaii location.
- **2024-04** — Launched X2Power Portable Power Stations (300W-1500W) nationwide and online with a self-guided sizing calculator.

## Links

- Website: https://batteriesplus.com
- LinkedIn: https://www.linkedin.com/company/batteries-plus
- Twitter/X: https://twitter.com/batteriesplus
- Instagram: https://www.instagram.com/batteriesplus/
- Facebook: https://www.facebook.com/BatteriesPlus

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Profile page: https://yespress.io/batteries-plus
Published by YesPress — https://yespress.io
Last updated: 2026-08-20