# Baton

> Baton is a New York-based online marketplace that helps owners sell their small businesses and helps buyers acquire them. It replaces the slow, opaque world of traditional business brokers with fast data-driven valuations, confidential listings, digital data rooms, and guided M&A support - achieving a roughly 70% close rate at about half the cost of conventional brokers.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Chat Joglekar (Co-founder & CEO), Dylan Gans (Co-founder), Jamie Roth (Co-founder)
- **Team size:** ~52 employees (per Apollo); company cited ~15 employees in early 2025 with plans to roughly double
- **Products:** Business valuation, Confidential marketplace & listings, Digital data rooms, Guided M&A support
- **Notable:** Roughly 70% of listings close - about 10x the rate of traditional solutions., Businesses sell about 50% faster than the industry average and at about half the cost of a traditional broker., Raised a $10M Series A in January 2025 led by Obvious Ventures, bringing total funding to roughly $15.6M.

## Products & services

- **Business valuation** — Free, data-driven valuation completed in about a day (versus weeks with a traditional appraiser), with a public valuation calculator and QuickBooks integration to pull financials automatically.
- **Confidential marketplace & listings** — Buyers search businesses by type, location and financials; sellers can list publicly or keep confidential, off-market profiles to test the market discreetly.
- **Digital data rooms** — A single-NDA platform giving vetted buyers detailed financials, owner interview videos and full business transparency.
- **Guided M&A support** — Experienced M&A brokers, weekly meetings, checklists and deal-progress tracking that walk owners and buyers through negotiation and closing.

## Achievements

- Roughly 70% of listings close - about 10x the rate of traditional solutions.
- Businesses sell about 50% faster than the industry average and at about half the cost of a traditional broker.
- Raised a $10M Series A in January 2025 led by Obvious Ventures, bringing total funding to roughly $15.6M.
- Backing from Zillow co-founder Spencer Rascoff and notable funds including Bloomberg Beta and FJ Labs.

## Latest updates

- **2025-01** — Raised $10M Series A led by Obvious Ventures to scale its SMB acquisitions marketplace and roughly double headcount.
- **2026** — Rebranded its primary domain from batonmarket.com to baton.com, with the tagline 'Sell your business with certainty.'

## Links

- Website: https://www.baton.com
- LinkedIn: https://www.linkedin.com/company/batonmarket
- Twitter/X: https://twitter.com/baton_market
- Facebook: https://www.facebook.com/batonmarketplace

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Profile page: https://yespress.io/baton
Published by YesPress — https://yespress.io
Last updated: 2026-06-16