# Bath & Body Works

> Bath & Body Works is a Columbus-based specialty retailer that turns fragrance into affordable, repeatable rituals across body care, candles, soaps, sanitizers and home scent. Its edge is not one hero perfume but a vertically coordinated scent engine: frequent launches, sensory stores, a predominantly U.S.-based supply chain, a roughly 40 million-member loyalty program and a product system that lets one fragrance travel from mist to moisturizer to room.

- **Founded:** 1990
- **Headquarters:** Columbus, United States
- **Founders:** Leslie H. Wexner (Founder of The Limited, where Bath & Body Works was incubated)
- **Team size:** 60,735 associates as of January 31, 2026, including 9,071 full-time and 51,664 part-time associates; about 94% worked in stores.
- **Products:** Body care and personal fragrance, Home fragrance, Hand soaps and sanitizers, Men's Shop, Laundry and home care
- **Notable:** Reached $7.291 billion in fiscal 2025 net sales., Built a global fleet of 2,500 stores at January 31, 2026: 1,927 company-operated and 573 partner-operated., Expanded its loyalty program to roughly 40 million members; loyalty members accounted for more than 80% of U.S. sales in 2024.

## Products & services

- **Body care and personal fragrance** — Fine fragrance mists, eau de parfum, body wash, lotions, creams, scrubs, moisturizers and related bath products offered across signature and seasonal scents.
- **Home fragrance** — Three-wick and single-wick candles, Wallflowers plug-in diffusers and refills, room sprays and car fragrance.
- **Hand soaps and sanitizers** — Foaming and gel hand soaps, refill formats, sanitizer sprays and PocketBac portable sanitizers with holders.
- **Men's Shop** — Cologne, body spray, body wash, scrubs and grooming-oriented personal care in scent-led collections.
- **Laundry and home care** — Laundry detergent, fragrance boosters and other scent-led home-care products that extend the brand into household routines.
- **Gifts and accessories** — Gift sets, candle holders, soap dispensers, Wallflowers plugs, sanitizer holders and seasonal decorative accessories.
- **My Bath & Body Works Rewards** — A free loyalty program and app offering points, product rewards, birthday benefits and early access to selected collections.

## Achievements

- Reached $7.291 billion in fiscal 2025 net sales.
- Built a global fleet of 2,500 stores at January 31, 2026: 1,927 company-operated and 573 partner-operated.
- Expanded its loyalty program to roughly 40 million members; loyalty members accounted for more than 80% of U.S. sales in 2024.
- The 2025 annual report described Bath & Body Works as a category leader in body care, home fragrance, and soaps and sanitizers.
- Won recognition at the 2025 Fragrance Foundation Awards.
- Its loyalty program was top-ranked by Bond, while Forbes and USA Today recognized its customer experience.
- Entered Brazil with a first store and local e-commerce destination in July 2026.
- Donated more than 575,000 personal-care items valued above $6.4 million in 2023.

## Latest updates

- **2026-07** — Entered Brazil with its first store and a country-specific digital destination, using a franchise partner and localized assortment.
- **2026-05** — Reported first-quarter net sales of $1.378 billion, down 3.2% year over year, while reaffirming fiscal 2026 guidance.
- **2026-05** — A Vera Bradley collaboration drew more than 3,400 visitors to a New York City activation, with peak waits of up to 2.5 hours.
- **2026-04** — Donated 3,000 detergent products to support families through Good360 and Home for Families.
- **2026-03** — Fiscal 2025 net sales came in at $7.291 billion; management outlined a multi-year Consumer First Formula transformation.
- **2026-02** — Opened its first authorized U.S. storefront on Amazon and introduced an evolved brand identity.
- **2026-02** — Expanded its Disney Princess fragrance collaboration with new character-inspired scents.

## Links

- Website: https://www.bathandbodyworks.com/
- LinkedIn: https://www.linkedin.com/company/bath-and-body-works
- Twitter/X: https://twitter.com/bathbodyworks
- YouTube: https://www.youtube.com/user/bathandbodyworks
- Instagram: https://www.instagram.com/bathandbodyworks/
- Facebook: https://www.facebook.com/bathandbodyworks
- TikTok: https://www.tiktok.com/@bathandbodyworks

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Published by YesPress — https://yespress.io
Last updated: 2026-08-14