# Bath & Body Works

> Bath & Body Works sells scented body care, soaps, sanitizers, candles and home fragrance through its own stores and websites, international partners and selected third-party channels. Its seasonal assortments and repeat-use products combine beauty discovery with replenishment. Under CEO Daniel Heaf, the retailer is refocusing on core categories while expanding access through Amazon and Ulta Beauty.

- **Founded:** 1990
- **Headquarters:** Columbus, United States
- **Founders:** Leslie H. Wexner (Founder of The Limited/L Brands, the parent business that launched Bath & Body Works)
- **Products:** Body care and personal fragrance, Home fragrance, Hand soaps and sanitizers, Gifting and accessories, Amazon authorized storefront
- **Notable:** Built a fragrance-focused retail brand launched in 1990., Established a predominantly domestic supply chain and clustered production campus in central Ohio., Completed separation from Victoria’s Secret in 2021, with the remaining public company adopting the BBWI ticker.

## Products & services

- **Body care and personal fragrance** — Fine fragrance mists, creams, lotions, body wash and eau de parfum in signature and seasonal scents.
- **Home fragrance** — 3-wick and single-wick candles, Wallflowers plugs and refills, room sprays and car fragrance.
- **Hand soaps and sanitizers** — Fragranced hand soaps and portable PocketBac sanitizers.
- **Gifting and accessories** — Gift sets, candle holders and fragrance accessories.
- **Amazon authorized storefront** — Curated U.S. assortment launched February 20, 2026.
- **Ulta Beauty assortment** — Curated body care and home fragrance range in more than 600 stores and online from July 12, 2026.

## Achievements

- Built a fragrance-focused retail brand launched in 1990.
- Established a predominantly domestic supply chain and clustered production campus in central Ohio.
- Completed separation from Victoria’s Secret in 2021, with the remaining public company adopting the BBWI ticker.
- Expanded into authorized Amazon distribution and selected Ulta Beauty stores in 2026.

## Latest updates

- **2026-10** — The company announced a temporary holiday expansion from 600-plus Ulta stores to all Ulta stores nationwide, with Pink Suede returning as an Ulta exclusive.
- **2026-08** — Second-quarter sales were $1.514 billion, down 2.3%; direct sales increased 3.0%. Results included about $80 million of tariff refunds and $9 million of pre-tax transformation costs.
- **2026-07** — Ulta Beauty launch began July 12 following the June partnership announcement.
- **2026-04** — Heaf described a pullback in laundry and renewed attention to core categories and digital shopping.
- **2026-02** — First authorized U.S. Amazon storefront launched February 20.
- **2025-11** — Consumer First Formula announced with a planned $250 million of cost savings over two years to help fund product and brand investment.

## Links

- Website: https://www.bathandbodyworks.com/
- LinkedIn: https://www.linkedin.com/company/bath-and-body-works/
- Twitter/X: https://twitter.com/bathbodyworks
- YouTube: https://www.youtube.com/user/bathandbodyworks/
- Instagram: https://www.instagram.com/bathandbodyworks/
- Facebook: https://www.facebook.com/bathandbodyworks/
- TikTok: https://www.tiktok.com/@bathandbodyworks

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Published by YesPress — https://yespress.io
Last updated: 2026-10-22