# Bastin Gerald

> Bastin Gerald is the founder and CEO named on Apptivo’s leadership page and the founder and CEO of Profit.co. A mechanical engineer with an MBA from Wharton, he previously worked at Sundaram Clayton, Oracle and CashEdge. His work connects business process improvement, integrated business applications and software for objectives and key results.

- **Role:** Founder & CEO at Apptivo; Founder & CEO at Profit.co
- **Organizations:** Apptivo, Profit.co, Oracle, CashEdge, Sundaram Clayton
- **Education:** BS, Mechanical Engineering, Thiagarajar College of Engineering, Post Graduate Diploma in Business Administration, Loyola College, MBA, The Wharton School, University of Pennsylvania
- **Known for:** Founded Apptivo and Profit.co., Coauthored a McGraw-Hill book about Oracle manufacturing and supply chain software., Apptivo’s 2017 Startup Grind biography records PC Magazine Editors’ Choice recognition in 2015 and 2016.

## Career timeline

- **1993–1997** — Senior engineer at Sundaram Clayton; his early work included business process improvement.
- **1998–2006** — Worked at Oracle on enterprise applications, product strategy and partnerships.
- **2001** — Coauthored Oracle E-Business Suite Manufacturing & Supply Chain Management, published by Osborne/McGraw-Hill.
- **2006–2011** — Engineering leadership at CashEdge, including architecture and infrastructure.
- **By 2011** — Founded Apptivo to provide integrated business software for small businesses.
- **2017** — Featured speaker at Startup Grind Fremont; event biography reported 175,000 Apptivo customers.
- **2018** — Launched the Profit.co MVP in New York after identifying difficulties with spreadsheet-based OKRs.
- **2023** — Profit.co announced $11 million of external funding and a strategic partnership with Seed Group.

## Achievements

- Founded Apptivo and Profit.co.
- Coauthored a McGraw-Hill book about Oracle manufacturing and supply chain software.
- Apptivo’s 2017 Startup Grind biography records PC Magazine Editors’ Choice recognition in 2015 and 2016.
- Profit.co announced $11 million in external funding in January 2023; reporting identified $9 million of equity and $2 million of bank debt.

## Latest updates

- **2026-02** — Profit.co published a help-center tutorial under Gerald’s byline on using hashtags in reviews, comments and reflection notes.
- **2023-08** — Seed Group announced a strategic partnership with Profit.co focused on the UAE and the wider Middle East.
- **2023-01** — Profit.co announced its first external funding round, totaling $11 million.

## Links

- Website: https://www.apptivo.com/leadership/
- LinkedIn: https://www.linkedin.com/in/bastin-gerald

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Profile page: https://yespress.io/bastin-gerald
Published by YesPress — https://yespress.io
Last updated: 2026-10-16