# Baskar Subramanian

> Baskar Subramanian is the Bengaluru-based co-founder, managing director and CEO of Amagi. A computer science engineer who began selling software at school, he worked at Texas Instruments and co-founded Bluetooth software company Impulsesoft before building Amagi with Srividhya Srinivasan and Srinivasan KA. Their second venture evolved from regional TV advertising into cloud software for broadcasting, streaming and monetization, and listed on the BSE and NSE in January 2026.

- **Role:** Co-founder, Managing Director and CEO at Amagi
- **Organizations:** Amagi Media Labs Limited, Impulsesoft Private Limited, SiRF Technology, Texas Instruments (India) Limited
- **Nationality:** Indian
- **Education:** Bachelor of Engineering, Computer Science, Government College of Technology, Coimbatore, Master of Technology programme; left before completion, Indian Institute of Technology Bombay
- **Known for:** Co-founded and served as CTO of Impulsesoft, acquired by SiRF in December 2005., Co-founded Amagi in 2008 and led its evolution from regional television advertising to cloud-based broadcasting and streaming software., Led Amagi through its January 2026 BSE and NSE listing.

## Career timeline

- **School years** — Sold software in Class 11 in Coimbatore; exchanged programming work for access to a chartered accountant’s computer.
- **1995** — Completed undergraduate engineering studies and began his early career at Texas Instruments.
- **1996** — Attended IIT Bombay’s master’s programme and left before completion.
- **1999** — Co-founded Impulsesoft, a Bluetooth and embedded-software business, serving as CTO.
- **2004** — Impulsesoft developed a Bluetooth watch that could handle calls and display messages, according to his retrospective account.
- **2005** — SiRF completed its acquisition of Impulsesoft in December; the acquisition was announced in January 2006.
- **2008** — Co-founded Amagi with Srividhya Srinivasan and Srinivasan KA.
- **2010** — Amagi launched its initial regional television advertising service.
- **Around 2016** — Amagi transitioned from an advertising sales model towards a technology platform and cloud broadcasting.
- **2022** — Amagi announced a $95 million round at a valuation above $1 billion in March, then a General Atlantic investment at a $1.4 billion valuation in November.
- **2024** — Appointed managing director on March 26.
- **2025** — Redesignated managing director and CEO effective July 2.
- **2026** — Amagi listed on BSE and NSE on January 21.

## Achievements

- Co-founded and served as CTO of Impulsesoft, acquired by SiRF in December 2005.
- Co-founded Amagi in 2008 and led its evolution from regional television advertising to cloud-based broadcasting and streaming software.
- Led Amagi through its January 2026 BSE and NSE listing.
- Amagi reported FY2026 revenue of ₹1,506 crore and profit after tax of ₹72 crore.

## Latest updates

- **2026-08** — In the August 13 shareholder letter, Subramanian reported a major US news broadcaster choosing NEWSPULSE and more than ten active news-organization pilots; Amagi reported Q1 FY2027 revenue of ₹436.9 crore.
- **2026-05** — Amagi reported FY2026 revenue of ₹1,506 crore and profit after tax of ₹72 crore, versus a ₹69 crore loss in FY2025.
- **2026-01** — Amagi listed on the BSE and NSE on January 21; Subramanian discussed the remaining cloud migration opportunity at the ceremony.

## Links

- Website: https://www.amagi.com/
- LinkedIn: https://www.linkedin.com/in/baskar-subramanian/

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Profile page: https://yespress.io/baskar-subramanian
Published by YesPress — https://yespress.io
Last updated: 2026-10-23