# Basis Technologies

> Basis Technologies is a Chicago-based advertising software company that builds Basis, an automation and intelligence platform for digital media. Founded in 2001 as Centro and rebranded in 2021, Basis unifies programmatic, publisher-direct, search, social, and connected TV buying alongside campaign planning, workflow automation, reporting, and financial reconciliation - so agencies and enterprise marketers can run cross-channel media from a single system.

- **Founded:** 2001
- **Headquarters:** Chicago, Illinois, United States
- **Founders:** Shawn Riegsecker (Founder & CEO)
- **Team size:** ~820 employees
- **Products:** Basis platform, Basis DSP, Basis Assistant, Workflow automation & media governance, Business intelligence & reporting
- **Notable:** Ranked No. 1 on Ad Age Best Places to Work 2026, Named 2025 Frost & Sullivan Customer Value Leader for the global DSP industry, Ranked No. 1 on Fortune / Great Place To Work Best Workplaces in Advertising & Marketing 2025

## Products & services

- **Basis platform** — A unified advertising automation and intelligence platform that consolidates planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, social, and CTV.
- **Basis DSP** — A demand-side platform for omnichannel programmatic media buying, with cross-device targeting, brand safety and fraud prevention, private marketplaces, and programmatic guaranteed deals.
- **Basis Assistant** — A browser extension that lets media buyers access data, research, and workflow actions across the ad ecosystem without leaving their current tab.
- **Workflow automation & media governance** — Tools for cross-channel campaign planning, task management, insertion order handling, vendor negotiations, and automated billing and reconciliation.
- **Business intelligence & reporting** — A data analytics engine providing universal, omnichannel reporting, data visualization, and media performance dashboards across all buying methods.
- **Search & social activation** — Paid search and social campaign management, powered in part by AI/ML technology acquired from QuanticMind.

## Achievements

- Ranked No. 1 on Ad Age Best Places to Work 2026
- Named 2025 Frost & Sullivan Customer Value Leader for the global DSP industry
- Ranked No. 1 on Fortune / Great Place To Work Best Workplaces in Advertising & Marketing 2025
- Grew from a Chicago startup to ~$155M in annual revenue across 20+ years, largely without heavy venture capital
- Acquired SiteScout (2013) and QuanticMind (2021) to expand its programmatic and AI-search capabilities

## Latest updates

- **2026-01** — Named No. 1 on Ad Age Best Places to Work 2026.
- **2025-11** — Named 2025 Customer Value Leader for the global DSP industry by Frost & Sullivan.
- **2025-09** — Ranked No. 1 on the Fortune / Great Place To Work Best Workplaces in Advertising & Marketing 2025 list.
- **2025-06** — Launched new capabilities for omnichannel reporting, data visualization, paid search activation, and task management.
- **2025-03** — Announced integration with IRIS.TV for contextual targeting on programmatic CTV advertising.

## Links

- Website: https://basis.com
- LinkedIn: https://www.linkedin.com/company/basis-technologies
- Twitter/X: https://twitter.com/basisglobaltech
- YouTube: https://www.youtube.com/basistechnologies
- Instagram: https://www.instagram.com/basistechnologies/
- Facebook: https://www.facebook.com/basisglobaltech

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Profile page: https://yespress.io/basis
Published by YesPress — https://yespress.io
Last updated: 2026-07-22