# Base Beauty

> Base Beauty is an independent New York agency founded by Jodi Katz in 2007. It works exclusively across aesthetics, beauty, personal care and wellness, combining creative, social media, PR, influencer programs and launches so that each channel reinforces the others. Its public case studies include work for KAYALI, Revision Skincare, Mizz Korea, Signature Society and Tom’s of Maine.

- **Founded:** 2007
- **Headquarters:** New York, United States
- **Founders:** Jodi Katz (CEO and Founder)
- **Products:** Creative, Social media, PR and influencer, Where Brains Meet Beauty
- **Notable:** Won Best PR Campaign at the 2026 US Agency Awards with KAYALI for A Breakthrough Built by Storytellers., KAYALI year-of-awareness work generated more than $100M in earned media value, with 92% of coverage directly promoting product links, according to the agency case study., Revision Skincare’s The Science is Black & White campaign increased brand awareness 112% and Instagram engagement 86%, according to the agency case study.

## Products & services

- **Creative** — Creative strategy, integrated campaigns, brand worlds, visual identity, copywriting, digital content, asset libraries, PDPs, websites and packaging design.
- **Social media** — Platform audits and strategy, creator and TikTok content, live shopping, platform management and ongoing social content.
- **PR and influencer** — Media relations, awareness events, gifting and seeding, influencer partnerships and expert or KOL partnerships.
- **Where Brains Meet Beauty** — A beauty and wellness careers podcast hosted by Jodi Katz, with more than 300 episodes and live New York listening parties.

## Achievements

- Won Best PR Campaign at the 2026 US Agency Awards with KAYALI for A Breakthrough Built by Storytellers.
- KAYALI year-of-awareness work generated more than $100M in earned media value, with 92% of coverage directly promoting product links, according to the agency case study.
- Revision Skincare’s The Science is Black & White campaign increased brand awareness 112% and Instagram engagement 86%, according to the agency case study.
- Tom’s of Maine social work increased net-new followers 705% and overall reach 28% in three months, according to the agency case study.
- Mizz Korea’s first pop-up, built from the agency’s brand system, drew nearly 2,000 attendees over two days.
- Where Brains Meet Beauty passed 300 episodes in 2025.
- Founder Jodi Katz received an Enterprising Women of the Year award.

## Latest updates

- **2026-09** — Base Beauty and KAYALI won Best PR Campaign at the 2026 US Agency Awards.
- **2026-08** — The agency announced new work with TIGI Bed Head and Perricone MD.
- **2026-02** — Base Beauty introduced a refined position as The Agency for Modern Beauty, emphasizing cultural fluency, connected services and measurable performance.
- **2025-11** — Where Brains Meet Beauty recorded its 300th episode during a live Listening Party.
- **2024-07** — Base Beauty and Ad Age released The Empathy Effect, based on a survey of more than 200 industry decision-makers.

## Links

- Website: https://www.basebeauty.com
- LinkedIn: https://www.linkedin.com/company/base-beauty-creative-agency
- Instagram: https://www.instagram.com/basebeautycreativeagency/
- Facebook: https://www.facebook.com/basebeautycreativeagency

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Profile page: https://yespress.io/base-beauty
Published by YesPress — https://yespress.io
Last updated: 2026-09-20