# BarTender by Seagull

> BarTender by Seagull is an enterprise software business that connects product data to physical labels, barcodes and RFID tags. Its on-premises, cloud and hybrid labeling tools serve manufacturers, retailers, logistics operators and regulated industries; Track & Trace adds item and asset visibility. The company reports more than 250,000 customers worldwide.

- **Founded:** 1985
- **Headquarters:** Redmond, United States
- **Founders:** Jeremy Seigel (Founder; former CEO and chairman)
- **Products:** BarTender Labeling, BarTender Cloud, BarTender Track & Trace, Drivers by Seagull, Professional Services
- **Notable:** More than 250,000 customers, according to the company., Availability across more than 175 countries, according to the company., More than 12,000 supported printer models announced in May 2026.

## Products & services

- **BarTender Labeling** — Design, manage and automate labels, barcodes and RFID tags; on-premises editions include Starter, Professional, Automation and Enterprise.
- **BarTender Cloud** — Browser-based label design and centralized document management with data connections and printing integrations.
- **BarTender Track & Trace** — Item and asset tracking using barcode and RFID workflows, location histories, counts and reporting.
- **Drivers by Seagull** — Windows printer drivers; the company announced support for more than 12,000 printer models in May 2026.
- **Professional Services** — Implementation, workflow redesign, systems integration, training and custom label design.
- **Maintenance and Support** — Support plans, product updates and optional premium production support.

## Achievements

- More than 250,000 customers, according to the company.
- Availability across more than 175 countries, according to the company.
- More than 12,000 supported printer models announced in May 2026.
- Thermal Ribbons Australia consolidated roughly 100 templates into one reusable core template, according to a vendor-published case study.
- Madura Tea reports over $250,000 annual efficiency savings from a combined BarTender Cloud, NetSuite and Cloud WMS implementation. Currency is not specified in the case study.

## Latest updates

- **2026-09** — Cloud Labeling 12.4 adds direct cloud printing for supported TSC printers and conditional behavior in Intelligent Forms.
- **2026-08** — On-premises Labeling 12.1 improves hybrid synchronization, introduces SQL Server 2025 support and expands API capabilities.
- **2026-08** — Track & Trace 12.5 adds bulk configuration import/export, expanded GS1 support and configuration history.
- **2026-05** — BarTender announces integrated label printing and item registration with Track & Trace.
- **2026-03** — BarTender 12 launches with hybrid labeling architecture.

## Links

- Website: https://www.bartendersoftware.com
- LinkedIn: https://www.linkedin.com/company/bartendersoftware
- Twitter/X: https://x.com/BarTenderTech
- YouTube: https://www.youtube.com/@BarTenderSoftware
- Instagram: https://www.instagram.com/bartendersoftware/
- Facebook: https://www.facebook.com/BarTenderSoftware

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Profile page: https://yespress.io/bartender-by-seagull
Published by YesPress — https://yespress.io
Last updated: 2026-09-30