# Bart Heilbron

> Bart Heilbron is the co-founder and former CEO of BlueConic and a co-founder of GX Software. His career links Dutch web content management to customer data platforms, BlueConic’s 2014 move to Boston, a $13 million Series B announced in 2020, and a 2023 CEO handover to longtime colleague Cory Munchbach.

- **Role:** Co-founder and former CEO of BlueConic
- **Organizations:** BlueConic, GX Software
- **Education:** Master’s degree in communication and new media, University of Nijmegen (now Radboud University)
- **Known for:** Co-founded GX Software and BlueConic., Led BlueConic through its move to Boston and US expansion., Led BlueConic when it secured the 2020 Series B and 2022 Vista investment.

## Career timeline

- **1996** — Co-founded GX Software in Nijmegen with Martijn van Berkum and other university students.
- **2008** — Began the marketing technology development effort that became BlueConic.
- **2010** — BlueConic launched its platform.
- **2014** — BlueConic separated from GX Software and relocated its headquarters to Boston.
- **2020** — BlueConic announced a $13 million Series B led by Spring Lake Equity Partners.
- **2022** — BlueConic announced a strategic growth investment from Vista Equity Partners.
- **2023** — Stepped down as CEO; Cory Munchbach succeeded him in January. A contemporaneous report said he would remain a board advisor.

## Achievements

- Co-founded GX Software and BlueConic.
- Led BlueConic through its move to Boston and US expansion.
- Led BlueConic when it secured the 2020 Series B and 2022 Vista investment.
- Nominated in the CxO category of the Computable Awards 2023.

## Latest updates

- **2023-01** — Announced his CEO departure and support for successor Cory Munchbach; AdExchanger reported he would stay as a board advisor.
- **2023-07** — Profiled as a CxO nominee for the Computable Awards 2023.

## Links

- LinkedIn: https://www.linkedin.com/in/bart-heilbron-ba02251/
- Twitter/X: https://twitter.com/BartHei

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Profile page: https://yespress.io/bart-heilbron
Published by YesPress — https://yespress.io
Last updated: 2026-10-21