# Barry's

> Barry's is the boutique fitness brand that turned the group workout into a nightclub. Founded in West Hollywood in 1998, it pioneered the high-intensity interval training (HIIT) class with its signature Red Room - low lights, loud music, treadmills and free weights - and helped launch the boutique fitness industry. Today Barry's runs roughly 90 studios across more than a dozen countries, sells a Fuel Bar nutrition line and a digital platform (Barry's X), and draws millions of class visits a year.

- **Founded:** 1998
- **Headquarters:** West Hollywood / Los Angeles, California, United States
- **Founders:** Barry Jay (Co-founder, Chairman), John Mumford (Co-founder), Rachel Mumford (Co-founder)
- **Team size:** ~1,400 employees
- **Products:** Red Room Classes, Barry's X, RIDE, Fuel Bar, Retail & Apparel
- **Notable:** Pioneered group HIIT in a studio setting in 1998, helping launch the boutique fitness category., Expanded to roughly 90 studios across 15+ countries., Drew more than 7 million studio visits in 2024.

## Products & services

- **Red Room Classes** — The signature 50-60 minute class split between treadmill HIIT (Run) and free-weight strength training (Lift), performed in a dimly lit, red-lit, mirrored studio with loud music and live coaching.
- **Barry's X** — Digital fitness platform launched in 2021 offering live and on-demand classes you can do at home.
- **RIDE** — Bike-based group fitness concept introduced around 2022, extending the Barry's format beyond the treadmill.
- **Fuel Bar** — In-studio nutrition bar serving protein shakes and supplements you can pre-order before class and pick up immediately after.
- **Retail & Apparel** — Branded athletic wear, equipment and accessories sold in studio and online.
- **Mobile Apps** — iOS and Android apps for booking classes, managing memberships and accessing digital workouts.

## Achievements

- Pioneered group HIIT in a studio setting in 1998, helping launch the boutique fitness category.
- Expanded to roughly 90 studios across 15+ countries.
- Drew more than 7 million studio visits in 2024.
- Secured fresh private capital in 2025 while many rivals exited boutique fitness.
- Reports all U.S. studios profitable, with studio revenue up 27% from 2022.

## Latest updates

- **2025-01** — Closed a private capital round led by Princeton Equity Group to fund global expansion.
- **2025-10** — Co-founder/chairman Barry Jay featured in Fortune discussing leadership and work-life balance.
- **2024** — Reported more than 7 million studio visits across its global footprint.

## Links

- Website: https://barrys.com
- LinkedIn: http://www.linkedin.com/company/barry's-bootcamp
- Twitter/X: https://twitter.com/barrysbootcamp
- YouTube: https://www.youtube.com/user/barrysbootcamp
- Instagram: https://www.instagram.com/barrys/
- Facebook: https://www.facebook.com/BarrysBootcamp/
- TikTok: https://www.tiktok.com/@barrys

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Profile page: https://yespress.io/barry-s
Published by YesPress — https://yespress.io
Last updated: 2026-06-02