# Barry Friedman

> Barry Friedman is the President and CEO of Friedman's Home Improvement, a third-generation family-owned hardware and home improvement retailer based in Petaluma, California. Named CEO in 2013 by his father Bill Friedman, Barry has led the company through digital transformation, e-commerce expansion, and a new 72,000-square-foot distribution center, all while steering the business toward its 80th anniversary in 2026. Under his leadership, Friedman's operates four locations across Sonoma County with approximately 600 employees, and remains deeply embedded in the North Bay community through philanthropy and civic engagement.

- **Role:** President & CEO at Friedman's Home Improvement
- **Organizations:** Friedman's Home Improvement, Exchange Bank (Board Member), North Bay Leadership Council (Executive Committee Board Member), Providence Santa Rosa Memorial Hospital (Community Board Member, Chairperson - Community Benefit Committee), Schools Plus Golf Tournament (Leadership Team Member)
- **Nationality:** American
- **Education:** BS in Business, Lewis & Clark College
- **Known for:** Led Friedman's Home Improvement through its 80th anniversary milestone in 2026, Expanded company to four retail locations across Sonoma County, Launched e-commerce platform with buy-online, pick-up-in-store capabilities

## Career timeline

- **1997-2001** — Earned BS in Business from Lewis & Clark College
- **~2003** — Joined Friedman's Home Improvement, began working in various roles
- **~2003-2013** — Served as Vice President of Operations, learning the business from the ground up
- **2013** — Named President and CEO by his father, Bill Friedman
- **2014** — Oversaw opening of new Petaluma location
- **2016** — Friedman's named Large Business of the Year by Petaluma Chamber of Commerce
- **~2018** — Led relocation of distribution center to new 72,000 sq ft facility at 1450 Technology Lane, Petaluma
- **~2020** — Guided company through COVID-19 pandemic disruption and post-pandemic demand normalization
- **~2021** — Launched e-commerce platform with buy-online, pick-up-in-store capabilities
- **2025** — Appointed to Exchange Bank Board of Directors (March 2025)
- **2025** — Friedman's received 2025 Corporate Community Service Award from the Center for Volunteer & Nonprofit Leadership
- **2026** — Company celebrated 80th anniversary in April 2026

## Achievements

- Led Friedman's Home Improvement through its 80th anniversary milestone in 2026
- Expanded company to four retail locations across Sonoma County
- Launched e-commerce platform with buy-online, pick-up-in-store capabilities
- Oversaw construction of new 72,000 sq ft distribution center in Petaluma
- Grew company to approximately 600 employees
- Appointed to Exchange Bank Board of Directors (March 2025)
- Guided company through COVID-19 pandemic and supply chain disruptions
- Company received 2025 Corporate Community Service Award from Center for Volunteer & Nonprofit Leadership
- Company named Large Business of the Year by Petaluma Chamber of Commerce (2016)
- Executive Committee Board Member of North Bay Leadership Council
- Chairperson of Providence Santa Rosa Memorial Hospital Community Benefit Committee

## Latest updates

- **2026-04** — Friedman's Home Improvement celebrated its 80th anniversary; Barry reflected on the company's strong foundation and path forward.
- **2025-03** — Barry Friedman was appointed to the Exchange Bank Board of Directors.
- **2025-01** — Friedman's Home Improvement received the 2025 Corporate Community Service Award from the Center for Volunteer & Nonprofit Leadership.

## Links

- Website: https://friedmanshome.com
- LinkedIn: http://www.linkedin.com/in/barry-friedman-1b109322
- Twitter/X: https://twitter.com/friedmanshomes
- YouTube: https://www.youtube.com/watch?v=n5UjxvujRmc
- Facebook: https://facebook.com/friedmans.home

---

Profile page: https://yespress.io/barry-friedman
Published by YesPress — https://yespress.io
Last updated: 2026-05-30