# Barometer

> Barometer is a New York-based adtech company that uses AI to make podcast and digital-audio advertising safer and more precise. Its Brand Integrity Cloud transcribes and analyzes podcast episodes for content, sentiment and risk, scoring them against the GARM framework and IAB contextual taxonomy so advertisers can plan campaigns, avoid unsuitable content, and target episodes at scale. The company powers episode-level brand suitability for platforms including Spotify's Ad Exchange on The Trade Desk and Acast.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Tamara Zubatiy (Co-Founder & CEO), Grant Nelson (Co-Founder & CTO)
- **Team size:** ~37 employees
- **Products:** Brand Integrity Cloud, Media Planning Platform, Contextual Targeting, Host Intelligence, Inclusive Brand Suitability Framework
- **Notable:** Raised $4.2M total since 2019, including a $2.25M seed round in 2023, Selected by Spotify to analyze every episode on its Ad Exchange for episode-level brand suitability, Integrated brand-safety and contextual targeting into The Trade Desk for programmatic audio

## Products & services

- **Brand Integrity Cloud** — AI platform that transcribes and analyzes podcast episodes for content and sentiment, scoring them against the GARM framework so advertisers can assess suitability and risk.
- **Media Planning Platform** — Tool advertisers use to check GARM scores across all digital audio content in Barometer's network and plan brand-safe campaigns.
- **Contextual Targeting** — Applies the IAB content taxonomy to group podcasts into private-marketplace deals based on shared contextual signals, enabling privacy-friendly targeting for programmatic audio.
- **Host Intelligence** — Sentiment scoring that evaluates podcast hosts and tone, going beyond keyword matching to understand how content is delivered.
- **Inclusive Brand Suitability Framework** — Suitability definitions (built with Audiohook) that extend GARM categories to segments like Natural Disasters, Gambling and Occult while aiming to keep diverse creators eligible for ad spend.

## Achievements

- Raised $4.2M total since 2019, including a $2.25M seed round in 2023
- Selected by Spotify to analyze every episode on its Ad Exchange for episode-level brand suitability
- Integrated brand-safety and contextual targeting into The Trade Desk for programmatic audio
- Co-launched an Inclusive Brand Suitability framework extending the GARM standard
- Helped establish the Black Podcast Coalition with DCP
- Backed by HearstLab, BDMI, Knoll Ventures and other institutional investors

## Latest updates

- **2024-07** — Barometer and Audiohook launched the Inclusive Brand Suitability framework, extending GARM categories to new segments for audio advertising.
- **2024-02** — Partnered to launch the first Arabic-language podcast AI brand safety and suitability tool with NBM.
- **2023-12** — Cumulus Podcast Network partnered with Barometer for brand-safety measurement across its inventory.
- **2023-03** — Closed a $2.25M seed round led by Knoll Ventures, BDMI and HearstLab, bringing total funding to $4.2M.

## Links

- Website: https://thebarometer.co
- LinkedIn: https://www.linkedin.com/company/thebarometer

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Profile page: https://yespress.io/barometer
Published by YesPress — https://yespress.io
Last updated: 2026-07-07