# Baretz+Brunelle

> Baretz+Brunelle is a privately held growth advisory for the legal economy. What began as a specialist communications firm now works across seven connected levers - reputation, talent, revenue, leadership, capital, innovation and intelligence - for major law firms, legal technology companies, alternative providers and investors. Its 2025 acquisition of LexFusion made the strategy unusually concrete: B+B now advises both the institutions buying legal technology and the companies trying to sell it.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Spencer Baretz (Founding Partner), Cari Brunelle (Founding Partner)
- **Products:** Reputation, Talent Intelligence + Acquisitions, Revenue, Leadership, Capital
- **Notable:** Launched in 2016 with nearly the entire remaining Hellerman Baretz Communications staff and nearly all of that firm's clients following the founders., Named Best PR Firm in the U.S. for Law Firms and Best Crisis Management Firm in awards displayed by the company., Won the 2024 Legalweek Leaders in Tech Law Award for Innovation in Hiring, Staffing & Recruiting for its Talent Intelligence + Acquisitions practice.

## Products & services

- **Reputation** — Strategic communications, crisis and litigation PR, executive positioning, content, digital marketing and creative services.
- **Talent Intelligence + Acquisitions** — Market mapping, human intelligence, analytics, lateral partner and team acquisition, integration and retention advice.
- **Revenue** — Revenue operations, outsourced chief revenue officer support, business development strategy, prospecting and sales coaching.
- **Leadership** — Strategic planning, organizational design, executive coaching, M&A support, succession and corporate finance analysis.
- **Capital** — Profitability and cash-flow analysis, litigation-finance and investor introductions, MSO feasibility, valuation and exit planning.
- **LexFusion Acceleration** — Growth and revenue support for legal technology companies, built on relationships across law firms and corporate legal departments.
- **LexFusion Intelligence** — Commissioned research, market due diligence, behavior-based benchmarking, decision memos and platform evaluations.
- **LexFusion Labs** — Applied AI advisory spanning tool selection, custom applications, implementation, governance, security and adoption.
- **L.E.G.A.L.** — A permissioned, longitudinal intelligence system benchmarking how large law firms and corporate law departments adopt generative AI.
- **WIED Shot** — A 'What Is Everyone Doing?' composite report built from structured interviews and broader survey input.

## Achievements

- Launched in 2016 with nearly the entire remaining Hellerman Baretz Communications staff and nearly all of that firm's clients following the founders.
- Named Best PR Firm in the U.S. for Law Firms and Best Crisis Management Firm in awards displayed by the company.
- Won the 2024 Legalweek Leaders in Tech Law Award for Innovation in Hiring, Staffing & Recruiting for its Talent Intelligence + Acquisitions practice.
- Appointed former Dentons US CEO Mike McNamara as the firm's first CEO in April 2024.
- Completed its acquisition of LexFusion in February 2025, adding its three founders as B+B partners.
- Launched LexFusion Labs in 2026 to advise on off-the-shelf and custom legal AI applications, governance and adoption.
- Spencer Baretz, Cari Brunelle and Howard Rosenberg were named to Lawdragon's 2026 Global 100 Leaders in Legal Strategy & Consulting.

## Latest updates

- **2026-09** — Legal innovation executive Evan Shenkman joined Baretz+Brunelle as a partner.
- **2026-09** — The Future Is Bright podcast featured Mark Wasserman, CEO emeritus of Eversheds Sutherland.
- **2026-05** — Spencer Baretz, Cari Brunelle and Howard Rosenberg were named Lawdragon Global 100 Leaders in Legal Strategy & Consulting.
- **2026** — The firm launched LexFusion Labs, led by partner and chief innovation officer Dan Szabo, for applied AI design, implementation and adoption.
- **2026** — LexFusion Intelligence introduced L.E.G.A.L., a permissioned benchmarking initiative focused on generative AI adoption in legal services.

## Links

- Website: https://www.baretzbrunelle.com/
- LinkedIn: https://www.linkedin.com/company/baretz-brunelle
- Twitter/X: https://twitter.com/baretzbrunelle
- Facebook: https://www.facebook.com/baretzbrunelle/

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Profile page: https://yespress.io/baretz-brunelle
Published by YesPress — https://yespress.io
Last updated: 2026-09-21