# Barbra Sainsurin

> Barbra Sainsurin is the Global Chief Marketing Officer of Anthropologie Group, the URBN-owned lifestyle brand spanning apparel, home, weddings and Terrain. Promoted in May 2025 after nearly five years leading digital and brand marketing at the company, she oversees marketing and technology, site experience, analytics, paid social, influencer work and brand partnerships. Before Anthropologie she ran global personalization at Under Armour and built her craft at American Express, Ogilvy, MTV Networks, Gannett and Marriott. She holds a master's in integrated marketing from NYU and a bachelor's from Columbia.

- **Role:** Global Chief Marketing Officer at Anthropologie Group
- **Organizations:** Anthropologie Group, URBN, Under Armour, American Express, Ogilvy, MTV Networks, Gannett, Marriott
- **Nationality:** American
- **Education:** Master of Science, Integrated Marketing, New York University, Bachelor of Science, Columbia University
- **Known for:** Named Global Chief Marketing Officer of Anthropologie Group in May 2025, Led digital and brand marketing across Anthropologie, Anthropologie Home, Anthropologie Weddings and Terrain, Ran global personalization for Under Armour's North American direct-to-consumer business

## Career timeline

- **early career** — Built digital marketing expertise at American Express, Ogilvy, MTV Networks, Gannett and Marriott
- **~2015-2020** — Senior Director of Global Personalization at Under Armour, leading consumer engagement and performance marketing for North American direct-to-consumer channels
- **~2020** — Joined Anthropologie in a marketing leadership role
- **2024** — Executive Director of Brand and Digital Marketing at Anthropologie; spoke at ADWEEK Commerceweek 2024
- **2025-05** — Promoted to Global Chief Marketing Officer of Anthropologie Group, succeeding Elizabeth Preis

## Achievements

- Named Global Chief Marketing Officer of Anthropologie Group in May 2025
- Led digital and brand marketing across Anthropologie, Anthropologie Home, Anthropologie Weddings and Terrain
- Ran global personalization for Under Armour's North American direct-to-consumer business
- Speaker at ADWEEK Commerceweek 2024 on optimizing customer experience

## Latest updates

- **2025-05** — Promoted to Global Chief Marketing Officer of Anthropologie Group, succeeding Elizabeth Preis.

## Links

- Website: https://urbn.com
- LinkedIn: http://www.linkedin.com/in/barbra-sainsurin-33b8404
- Twitter/X: https://twitter.com/urbn
- Facebook: https://www.facebook.com/URBNCommunity/

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Profile page: https://yespress.io/barbra-sainsurin
Published by YesPress — https://yespress.io
Last updated: 2026-08-14