# Barbell Logic

> Barbell Logic is a remote strength-and-nutrition coaching company that pairs clients with a named professional coach, delivers individualized programming through its TurnKey Coach platform, and reviews uploaded training video asynchronously. Founded by former gym owner Matt Reynolds in 2016, it has expanded from direct-to-consumer coaching into coach education and a SaaS platform for independent coaches and larger organizations.

- **Founded:** 2016
- **Headquarters:** Remote, United States (principal office in Springfield, Missouri)
- **Founders:** Ryan Matt Reynolds (Founder and CEO)
- **Products:** One-on-One Online Strength Coaching, Nutrition Coaching, The Barbell Academy, TurnKey Coach, Barbell Logic Media
- **Notable:** Reached roughly 1,000 coaching clients by 2020., Built a distributed network that currently lists more than 45 certified professional coaches., Reports more than 791,700 workouts coached and an 84.7% programmed-workout completion rate.

## Products & services

- **One-on-One Online Strength Coaching** — A named Professional Barbell Coach writes individualized programming, reviews uploaded lift videos, and adjusts the plan around schedule, equipment, experience and limitations. Current listed plans are Standard at $199 per month and Unlimited at $319 per month.
- **Nutrition Coaching** — Habit-based nutrition guidance delivered inside the same coaching platform, currently listed as a $100 monthly add-on or $79 for an ad-hoc 30-minute call.
- **The Barbell Academy** — An online pathway for aspiring strength coaches, including Coaching 101, the Principles Course, specialist coursework and Professional Barbell Coach certification.
- **TurnKey Coach** — Barbell Logic's SaaS platform for programming, client communication, video analysis, habit and nutrition tracking, payments, metrics and multi-coach operations. It has supported the company’s coaching since 2019 and is sold to outside coaches and organizations.
- **Barbell Logic Media** — Free articles, ebooks, tutorials, newsletters, YouTube videos and a long-running strength podcast used for education and customer acquisition.

## Achievements

- Reached roughly 1,000 coaching clients by 2020.
- Built a distributed network that currently lists more than 45 certified professional coaches.
- Reports more than 791,700 workouts coached and an 84.7% programmed-workout completion rate.
- Turned its internal coaching workflow into the standalone TurnKey Coach SaaS product.
- Closed a $2.3 million initial Series A at a reported $37.7 million post-money valuation in 2023.
- Produced 476 episodes of its original podcast feed between 2017 and 2025, alongside a large free library of video and written instruction.

## Latest updates

- **2026-09** — The current coaching offer lists Standard at $199 per month, Unlimited at $319 per month, and nutrition coaching as a $100 monthly add-on.
- **2026-09** — The company reports 45-plus certified coaches, 791,700-plus coached workouts, an 84.7% programmed-workout completion rate and a 45.7 average client age.
- **2026-09** — TurnKey Coach now offers tiers from $8 per client per month through custom enterprise plans, with AI assistance, payments, video feedback and multi-coach operations among its features.
- **2023-12** — Barbell Logic announced a $2.3 million initial Series A following its move into B2B and government markets.

## Links

- Website: https://barbell-logic.com/
- LinkedIn: https://www.linkedin.com/company/barbell-logic
- Twitter/X: https://twitter.com/BarbellLogic
- YouTube: https://www.youtube.com/channel/UCgq2gIfNc3Iqb2PxZDAgeHw/featured
- Instagram: https://www.instagram.com/barbell_logic/
- Facebook: https://www.facebook.com/barbelllogiccoaching/

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Profile page: https://yespress.io/barbell-logic
Published by YesPress — https://yespress.io
Last updated: 2026-09-26