# Barbara Spector Yeninas

> Barbara Spector Yeninas (1940-2024) was a maritime journalist and the founder and former CEO of BSY Associates Inc., which she launched in 1974. A former Newark Evening News maritime editor, she built a communications career serving shipping companies and industry organizations, including a decades-long relationship with Evergreen Marine, and mentored women entering the industry.

- **Role:** Founder and former CEO of BSY Associates Inc. (deceased May 31, 2024)
- **Organizations:** BSY Associates Inc., Newark Evening News, Asbury Park Press, Containerization & Intermodal Institute, New York/New Jersey Foreign Freight Forwarders and Brokers Association, United Seamen’s Service
- **From:** Bronx, New York, United States
- **Nationality:** American
- **Education:** BS and MA in journalism and mass communications, New York University
- **Known for:** Founded BSY Associates in 1974 in the male-dominated maritime communications field., Agency marked forty years working with Evergreen Marine in 2015., Served CII as executive director for thirty-five years.

## Career timeline

- **1940** — Born in the Bronx on March 21.
- **Before 1972** — Worked at the Asbury Park Press, then became a general assignment reporter and maritime editor at the Newark Evening News.
- **1971** — Married editorial cartoonist Joseph Yeninas in December; they met on a newspaper strike picket line.
- **1972** — The Newark Evening News closed.
- **1974** — Founded BSY Associates on August 1, with PACE Line as the first client.
- **1975** — Began the agency’s relationship with Evergreen Marine in July.
- **1985-2020** — Served as executive director of the Containerization & Intermodal Institute, according to BSYA’s founder biography.
- **2000** — Named New Jersey Businesswoman of the Year by the Girl Scouts.
- **2007** — Included in NJBIZ’s Best 50 Women in Business.
- **2008** — Received CII’s Lifetime Achievement Award in December.
- **2018** — Named Lisa LoManto Aurichio president of BSYA and continued as CEO.
- **2024** — Died May 31, aged 84. In August, BSYA marked fifty years and announced its next leadership team.

## Achievements

- Founded BSY Associates in 1974 in the male-dominated maritime communications field.
- Agency marked forty years working with Evergreen Marine in 2015.
- Served CII as executive director for thirty-five years.
- Served the NY/NJ Foreign Freight Forwarders and Brokers Association as executive director for eighteen years.
- New Jersey Businesswoman of the Year, Girl Scouts, 2000.
- NJBIZ Best 50 Women in Business, 2007.
- CII Lifetime Achievement Award, December 2008.

## Latest updates

- **2024-05** — Died on May 31 in Holmdel, New Jersey, aged 84.
- **2024-08** — BSYA marked its fiftieth anniversary and announced Lisa Aurichio as president and CEO, with promotions for June Chin and Anna Maria Hubner.
- **—** — The International Women’s Media Foundation lists a Barbara Spector Yeninas Memorial Fund supporting its Gwen Ifill Mentorship Program; the fund’s establishment date is not stated.

## Links

- Website: https://www.bsya.com/ourfounder
- LinkedIn: https://www.linkedin.com/in/barbarayeninas

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Profile page: https://yespress.io/barbara-spector-yeninas
Published by YesPress — https://yespress.io
Last updated: 2026-10-22