# Barbara Pantuso

> Barbara Pantuso is a New York-based entrepreneur, strategist, and founder of Nimble·Works, a remote-first marketing agency she started with her sister Lisa Reid in 2014. Her career began in hospitality, including pastry work in Italy and restaurant management in San Francisco, before moving through interactive media, healthcare communications, product innovation, and leadership roles at 415 Productions, HealthEd, frog design, Huge, and SYPartners. She also founded the neighborhood-sharing startup Hey, Neighbor. Nimble·Works launched sister agency Vital·Works in 2023, joined Supreme Group in May 2025, and continues to be led by its founding team. Pantuso has since contributed to Supreme Intelligence, the group’s AI platform for healthcare and life-sciences marketers.

- **Role:** Founder at Nimble·Works
- **Organizations:** Nimble·Works, Vital·Works, Supreme Group, SYPartners, Huge, frog design, Hey, Neighbor, HealthEd, 415 Productions
- **Education:** Bachelor’s degree in hotel administration, concentration in food and beverage management, Cornell University School of Hotel Administration
- **Known for:** Received Cornell’s 1992 Joseph Drown Foundation Prize, the School of Hotel Administration’s largest cash prize for a graduating senior at the time., Graduated with a 3.82 cumulative GPA and made the Hotel School Dean’s List in all four years., Built two digital agencies from seed into multi-million-dollar businesses.

## Career timeline

- **1992** — Graduated from Cornell’s School of Hotel Administration; received the $15,000 Joseph Drown Foundation Prize for academic achievement, university activities, career goals, and community activities.
- **1992** — Moved to Italy after graduation and worked as a pastry chef.
- **1990s** — Moved to San Francisco, worked as a chef, and became a restaurant general manager; later spent six months traveling in Asia after deciding not to begin an MBA at Harvard.
- **1998** — Joined interactive agency 415 Productions and became managing director.
- **early 2000s** — Moved to New York and launched the digital division of healthcare education company HealthEd.
- **2004** — Joined frog design, where she led innovation programs for new products.
- **2010** — Left a director role at frog design to pursue Hey, Neighbor, a ZIP-code-based platform for local sharing and collaboration.
- **2010s** — Held senior leadership roles at Huge and SYPartners and continued strategic consulting across technology, design, and healthcare.
- **2014** — Co-founded remote-first marketing agency Nimble·Works with her sister Lisa Reid.
- **2022** — Nimble·Works earned Women’s Business Enterprise certification from WBENC.
- **2023** — Co-launched sister agency Vital·Works to serve competitive accounts.
- **2025** — Nimble·Works and Vital·Works were acquired by Supreme Group; the agencies continued under their founding leadership.
- **2026** — Contributed to the rollout and real-audience validation of Supreme Intelligence, Supreme Group’s AI platform for healthcare and life-sciences marketing.

## Achievements

- Received Cornell’s 1992 Joseph Drown Foundation Prize, the School of Hotel Administration’s largest cash prize for a graduating senior at the time.
- Graduated with a 3.82 cumulative GPA and made the Hotel School Dean’s List in all four years.
- Built two digital agencies from seed into multi-million-dollar businesses.
- Co-founded Nimble·Works as a fully remote agency in 2014.
- Led engagements involving Apple, General Motors, Novartis, Eli Lilly, Planned Parenthood, AARP, Comcast, Philips, Exact Sciences, Takeda, and the Robert Wood Johnson Foundation.
- Earned WBENC Women’s Business Enterprise certification for Nimble·Works in 2022.
- Launched Vital·Works with Lisa Reid in 2023.
- Sold Nimble·Works and Vital·Works to Supreme Group in May 2025 while continuing to lead the business.

## Latest updates

- **2026-06** — Publicly celebrated Supreme Group’s rise to number 38 in MM+M’s 2026 Agency 100 ranking.
- **2026-02** — Promoted the launch of Supreme Intelligence and explained its connected strategy, campaign, activation, and analytics workflow; a Supreme Group colleague credited Pantuso and the Nimble·Works team with validating use cases with real audiences.
- **2025-12** — Nimble·Works identified Pantuso among the contributors supporting a Philips AI marketing event using the Supreme Intelligence platform.
- **2025-05** — Announced that Nimble·Works and Vital·Works had joined Supreme Group while remaining under their founding team’s leadership.

## Links

- Website: https://www.nimble.works
- LinkedIn: https://www.linkedin.com/in/barbara-pantuso
- Twitter/X: https://twitter.com/barbarapantuso

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Profile page: https://yespress.io/barbara-pantuso
Published by YesPress — https://yespress.io
Last updated: 2026-08-27