# Barabino & Partners

> Barabino & Partners is a Milan-headquartered corporate communications consultancy built around consequential business moments: listings, acquisitions, leadership changes, crises and international expansion. Founded by Luca Barabino in Genoa in 1985, it grew from a basement startup into a 140-plus-person, nine-office firm with particular strength in financial communication, more than 100 stock-market listings to its record and a top-10 global position in M&A PR league tables. It became part of Excellera Advisory Group in 2024; Federico Steiner became CEO at the end of 2025 as the founder left executive leadership.

- **Founded:** 1985
- **Headquarters:** Milan, Italy
- **Founders:** Luca Barabino (Founder and former CEO)
- **Products:** Corporate communication, Financial communication, Crisis management, B&P Design, B&P Media
- **Notable:** Communicated the 1995 STET privatization and major 1999 Olivetti-Telecom and ENEL transactions., Advised on more than 100 stock-exchange listings, according to the company., Won two Cannes Lions in 2010 for Heineken's Auditorium campaign, which generated nearly 45 million views and a reported tenfold media-value return on investment.

## Products & services

- **Corporate communication** — Reputation strategy, media relations, stakeholder engagement, executive positioning and communication around change.
- **Financial communication** — Communications for M&A, IPOs, investor relations, privatizations and other capital-markets events.
- **Crisis management** — Scenario planning, stakeholder mapping, crisis storylines, materials, media preparation and real-time response support.
- **B&P Design** — Corporate identity and visual communication, including names, brands, images and brand-equity strategy.
- **B&P Media** — Advertising and media planning.
- **Officina22** — A Milan venue for corporate events, press conferences, meetings and launches.
- **B&People** — Communication training and professional development, launched with Bocconi University.
- **bDigital** — Social strategy, content, influencer engagement, listening and analytics, coaching, web design and development.
- **Legal and professional-services communication** — Positioning and communications for law, notary and accounting firms.
- **Made in Italy communication** — Market-entry and reputation support for Italian brands expanding abroad, delivered through local multilingual teams.

## Achievements

- Communicated the 1995 STET privatization and major 1999 Olivetti-Telecom and ENEL transactions.
- Advised on more than 100 stock-exchange listings, according to the company.
- Won two Cannes Lions in 2010 for Heineken's Auditorium campaign, which generated nearly 45 million views and a reported tenfold media-value return on investment.
- Supported the 2015 Poste Italiane IPO, then the largest European listing of that year, and received a Milano Finanza award for the campaign.
- Ranked first in Italy, third in Europe and tenth globally in Mergermarket's 2024 PR-adviser table; the published table credited 120 deals worth $26.85 billion.
- Recorded 104 credited deals worth £10.44 billion in the 2025 MergerLinks EMEA PR Consultants ranking.
- Became a Benefit Corporation in 2022 and earned gender-equality certification in 2023.
- Barabino & Partners Futura won Legalcommunity's New Entrepreneurship Project award in 2024.

## Latest updates

- **2024-03** — Barabino & Partners USA became the National Italian American Foundation's official communications partner.
- **2024-05** — Barabino & Partners and B2P Communications joined Excellera Advisory Group; financial terms were not disclosed.
- **2024-10** — The Futura participation and entrepreneurship project won a Legalcommunity Marketing & Communication Award.
- **2024-12** — Georgia Colkin was appointed Country Head of B&P UK.
- **2025-12** — ICG replaced Xenon as Excellera's financial partner; Federico Steiner became Barabino & Partners CEO, Massimiliano Parboni became chair and founder Luca Barabino left his executive role.
- **2025-12** — MergerLinks credited Barabino & Partners with 104 EMEA deals worth £10.44 billion for 2025.

## Links

- Website: https://www.barabino.it/en/
- LinkedIn: https://www.linkedin.com/company/barabino-%26-partners
- Twitter/X: https://twitter.com/BarabinoiT
- YouTube: https://www.youtube.com/playlist?list=PLVIZkkVIUeoFL0pxYMCp9Z6ASBIrd8Wkt
- Facebook: https://facebook.com/Barabino-Partners-USA-266356540572575/

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Profile page: https://yespress.io/barabinoandpartners
Published by YesPress — https://yespress.io
Last updated: 2026-09-24