# Baozun Inc.

> Baozun is a Shanghai-based digital commerce operator that helps global brands sell in China and across Asia. Its work spans storefront technology, marketplace operations, marketing, customer service, warehousing and fulfillment; newer brand-management operations put it in charge of products, stores and local strategy as well. The result is an unusually broad business sitting between agency, software vendor, logistics provider and retailer.

- **Founded:** 2007
- **Headquarters:** Shanghai, China
- **Founders:** Vincent Wenbin Qiu (Founder, Chairman and CEO), Junhua Wu (Co-founder and Chief Strategy Officer), Michael Qingyu Zhang (Founding shareholder)
- **Team size:** Approximately 8,000 employees
- **Products:** Baozun E-Commerce (BEC), Baozun Brand Management (BBM), Baozun International (BZI), BOCDOP, S-ANY and S-Whiz
- **Notable:** Listed on Nasdaq in 2015 and completed a secondary listing in Hong Kong in 2020., Supported more than 490 BEC brand partners by the end of 2024., Reported a 95% renewal rate among key accounts for 2024.

## Products & services

- **Baozun E-Commerce (BEC)** — China-focused brand store operations, customer service, warehousing and fulfillment, IT solutions and digital marketing.
- **Baozun Brand Management (BBM)** — Holistic brand positioning, merchandising, marketing, retail, e-commerce, supply chain and technology operations; Gap Greater China is the primary managed brand.
- **Baozun International (BZI)** — E-commerce operations outside mainland China, including Hong Kong, Macau, Taiwan and Southeast Asia.
- **BOCDOP** — A commercial retail-technology suite spanning order, product, customer, private-domain commerce and data operations.
- **S-ANY and S-Whiz** — Customer-service management and AI-assistance tools, including coaching for peak campaign periods.
- **Store operations** — Store setup, design, merchandising, campaign execution, order management, analytics and returns across major marketplaces and direct channels.
- **Digital marketing** — Strategy, media buying, content, CRM, private-domain retail and marketing technology tied to commerce outcomes.
- **Supply chain and fulfillment** — Inventory planning, omnichannel order management, warehousing, delivery, returns and cross-border logistics.

## Achievements

- Listed on Nasdaq in 2015 and completed a secondary listing in Hong Kong in 2020.
- Supported more than 490 BEC brand partners by the end of 2024.
- Reported a 95% renewal rate among key accounts for 2024.
- Acquired Gap Greater China and established brand management as a major business line.
- Reached RMB9.95 billion in fiscal 2025 revenue, up 5.6% year over year.
- Returned to positive non-GAAP operating income at group level in the first quarter of 2026.
- Had 176 offline stores under management at the end of the first quarter of 2026.
- Its DTC, PIM and OMS technology capabilities appeared in multiple Gartner research publications in 2025.
- Reduced Scope 1 and 2 emissions, excluding Gap China, by 26.96% from the 2021 baseline by 2025.

## Latest updates

- **2026-05** — First-quarter revenue rose 15.3% year over year to RMB2.38 billion, and the group returned to positive non-GAAP operating income.
- **2026-05** — Brand Management revenue grew 38.8% year over year; Baozun reported 176 offline stores under management.
- **2026-04** — The company released its 2025 sustainability report, highlighting AI customer-service tools, privacy infrastructure and emissions reductions.
- **2026-03** — Baozun reported fiscal 2025 revenue of RMB9.95 billion and annual operating cash flow of RMB420.4 million.
- **2025-12** — Gap China reached non-GAAP operating breakeven in the fourth quarter, according to subsequent company reporting.

## Links

- Website: https://www.baozun.com/?lang=en_US
- LinkedIn: https://www.linkedin.com/company/baozun/
- Twitter/X: https://twitter.com/baozunanz?lang=en
- Facebook: https://www.facebook.com/baozunhk/

---

Profile page: https://yespress.io/baozun-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-15