# Baobab Consulting

> Baobab Consulting is a privately held, remote-first advisory and communications firm founded in Senegal in 2016 by Liz Grossman Kitoyi and Tayib Fall. It helps governments, international organizations, foundations, companies and civil-society groups working in Africa and its diaspora turn research, public positioning, training and convenings into practical influence. Its published work ranges from an online drug-policy course with more than 300 active learners to social-media training for labour inspectorates across 14 ILO member states.

- **Founded:** 2016
- **Headquarters:** Brooklyn, United States
- **Founders:** Liz Grossman Kitoyi (Co-Founder and CEO), Tayib Fall (Co-Founder)
- **Products:** Public Relations and Strategic Communications, Social Impact Advisory and Research, Intercultural Programming and Convening, Remote Education Report, Remote Work Report
- **Notable:** Built a complete online drug-policy course around 41 coordinated recordings, bilingual access and an ongoing platform that reported more than 300 active learners., Trained labour inspectorates from 14 ILO member states in social-media practice, followed by an applied workshop for five Southern African member states., Supported a Women Deliver campaign launch in Dakar attended by more than 30 journalists and covered across television, radio and online outlets.

## Products & services

- **Public Relations and Strategic Communications** — Audience definition, messaging, campaign execution, media relations, content and communications tied to a client’s business or impact goals.
- **Social Impact Advisory and Research** — Qualitative and quantitative research, impact strategy, white papers, intelligence reports, stakeholder engagement and advisory for organizations working in Africa and diaspora communities.
- **Intercultural Programming and Convening** — Cross-cultural programs, learning journeys, events, partnership development and stakeholder experiences delivered across borders.
- **Remote Education Report** — A paid report on the remote-education landscape and tools educators can use to adapt; publicly listed at $50.
- **Remote Work Report** — A paid guide to the future of work, with an emphasis on remote work in African contexts; publicly listed at $50.
- **Human Rights and Drug Policies in Africa online course** — A complete bilingual online-course production for Open Society Foundations and Université Gaston Berger, including platform selection, 41 recordings, editing, translation and ongoing monitoring.

## Achievements

- Built a complete online drug-policy course around 41 coordinated recordings, bilingual access and an ongoing platform that reported more than 300 active learners.
- Trained labour inspectorates from 14 ILO member states in social-media practice, followed by an applied workshop for five Southern African member states.
- Supported a Women Deliver campaign launch in Dakar attended by more than 30 journalists and covered across television, radio and online outlets.
- Contributed technical expertise to the ILO publication Social Media for Labour Law Compliance.
- Co-founder Liz Grossman Kitoyi was named to the Forbes Next 1000 and joined the CSIS Africa Policy Accelerator.
- Reached ten years of cross-border work in 2026.

## Latest updates

- **2026-09** — Baobab marked a decade of work and announced support around the 81st UN General Assembly, including delegation support, stakeholder engagement and high-level partnerships.
- **2026-04** — Africa.com appointed co-founder and CEO Liz Grossman Kitoyi as its US contributing editor covering Africa from Washington, D.C.
- **2026-04** — Kitoyi spoke at the AI & Infrastructure World Congress in Washington on strategic infrastructure deployment in emerging markets.
- **2025-12** — Kitoyi discussed USAID’s dismantling, the fragility of aid-dependent systems and entrepreneurship as institutional resilience in a Developing Economics interview.

## Links

- Website: https://baobab-consulting.net/en/
- LinkedIn: https://www.linkedin.com/company/baobab-consultingteam
- Twitter/X: https://twitter.com/baobabglobal
- YouTube: https://www.youtube.com/@baobabconsulting5376
- Instagram: https://www.instagram.com/baobabconsulting/
- Facebook: https://www.facebook.com/baobabconsulting/

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Profile page: https://yespress.io/baobab-consulting
Published by YesPress — https://yespress.io
Last updated: 2026-09-22