# Balloon

> Balloon is a behavioral-science-based collaboration platform that helps teams surface ideas, feedback and insights without groupthink. Through its 'Flights' feature, teams share and evaluate input anonymously and asynchronously, removing the cognitive biases, hierarchy and group dynamics that silence quieter voices in meetings. Founded by public-health researcher Amanda Greenberg and engineer Noah Bornstein, Balloon counts companies like Google, Amazon, Capital One and MasterClass among its users and reports cutting meeting time by roughly 70% while surfacing information that has never been heard inside an organization.

- **Founded:** 2014
- **Headquarters:** San Francisco, California, United States
- **Founders:** Amanda Greenberg (Co-founder & CEO), Noah Bornstein (Co-founder & CTO)
- **Team size:** ~31 employees
- **Products:** Balloon platform, Flights, Templates, Participation & insight analytics
- **Notable:** Raised $2.1M seed in 2019 led by LAUNCH and Wavemaker Partners., Adopted by major brands including Google, Amazon and Capital One., Reports ~78% participation in collaboration vs. typical meetings where a few voices dominate.

## Products & services

- **Balloon platform** — A collaboration platform that lets teams share, discuss and evaluate ideas anonymously to eliminate groupthink and surface higher-quality group insights.
- **Flights** — Balloon's core workflow for asynchronous idea sharing, collaboration and evaluation - teams contribute and vote on input on their own schedule, regardless of time zone or seniority.
- **Templates** — Expert-authored, research-backed templates for common workflows like brainstorming, decision-making, retrospectives and feedback.
- **Participation & insight analytics** — Reporting on participation and engagement, surfacing information and dissent that traditional meetings hide.

## Achievements

- Raised $2.1M seed in 2019 led by LAUNCH and Wavemaker Partners.
- Adopted by major brands including Google, Amazon and Capital One.
- Reports ~78% participation in collaboration vs. typical meetings where a few voices dominate.
- Claims ~70% reduction in meeting time and that ~80% of shared information is brand new to the organization.
- Built and advised by leading organizational-behavior experts (Grant, Edmondson, Pink).

## Latest updates

- **2019-12** — Announced $2.1M seed round to build the 'future of insight mobility.'
- **2020-01** — Shared its mission and round publicly and opened part of the raise via Republic to widen access for underrepresented founders and investors.
- **2022-03** — Last recorded capital raise; total funding reported around $2.6M.

## Links

- Website: https://getballoon.com
- LinkedIn: http://www.linkedin.com/company/balloonplatform
- Twitter/X: https://twitter.com/Baloonr
- Facebook: https://www.facebook.com/takeoffatbaloonr

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Profile page: https://yespress.io/balloon
Published by YesPress — https://yespress.io
Last updated: 2026-06-29