# BALANCED Media|Technology

> BALANCED Media|Technology builds HEWMEN, a platform that hides real scientific work inside video games and livestreams. Players trace lines, sort items, and donate idle computer power - and in doing so they screen drug compounds, train medical-imaging AI, and clean messy datasets. After years chasing cancer and COVID research with universities and Twitch streamers, the Allen, Texas company repositioned HEWMEN as a practical AI tool for small organizations and local governments that can't afford a data-science team.

- **Founded:** 2016
- **Headquarters:** Allen, Texas, United States
- **Founders:** Robert M. Atkins (CEO & Co-Founder), Carl Lapeyrouse (President & Co-Founder), Corey Clark (CTO & Co-Founder), Christopher Gayle (Chief Medical Officer & Co-Founder), Scotty Landry (Executive Director & Co-Founder)
- **Team size:** ~21-25 employees
- **Products:** HEWMEN, Cell App, Eye in the Sky: Defender, Rocks & Runes / Minecraft research modpacks, Twitch HEWMEN extensions (Omega Race / Whack-A-Gnoll)
- **Notable:** Tech Titans Emerging Company Innovation Award (2020), Contributed to the Codex literacy app that won a share of the Barbara Bush Foundation Adult Literacy XPRIZE (~$2.5M, out of 700+ entries), Patented gamified method for detecting age-related macular degeneration with the Retina Foundation of the Southwest

## Products & services

- **HEWMEN** — Patented platform combining volunteer distributed computing, gamified human-in-the-loop data labeling, and machine learning. Ingests and unifies messy data, cleans it, answers natural-language queries, and automates workflows.
- **Cell App** — Distributed grid-computing client that lets people donate idle CPU power to research workloads such as COVID-19 and cancer compound screening.
- **Eye in the Sky: Defender** — A game where players trace paths that are actually measurements on OCT retinal scans, training AI to detect age-related macular degeneration.
- **Rocks & Runes / Minecraft research modpacks** — Minecraft-based tasks where players classify chemotherapy co-medications, generating training data for a deep neural network with SMU's Center for Drug Discovery.
- **Twitch HEWMEN extensions (Omega Race / Whack-A-Gnoll)** — Livestream mini-games that turn viewer engagement into computer-vision and research data, deployed during esports broadcasts.
- **Dark Shadows** — A human-in-the-loop game built with SMU to extract and clean human-trafficking case data.

## Achievements

- Tech Titans Emerging Company Innovation Award (2020)
- Contributed to the Codex literacy app that won a share of the Barbara Bush Foundation Adult Literacy XPRIZE (~$2.5M, out of 700+ entries)
- Patented gamified method for detecting age-related macular degeneration with the Retina Foundation of the Southwest
- Granted US patent for an 'Abstracted interface for gamification of machine learning algorithms' (2023)
- Cited discovery of 30+ testable anti-COVID compounds after screening ~8,000 FDA-approved compounds in roughly three months (company-reported)
- CTO Corey Clark named to Dallas Innovates 'AI 75' (2024)

## Latest updates

- **2024-05** — CTO Corey Clark named to the Dallas Innovates 'AI 75' list of top regional AI innovators.
- **2024-04** — Nicholls State University coastal-research symposium showcased HEWMEN deployments; platform demoed to Louisiana parish governments.
- **2024-01** — Recognized among Dallas Innovates 2024 Innovation Award AI/ML leaders.
- **2023-11** — Groundbreaking at the Nicholls State coastal research center using HEWMEN.
- **2023-09** — Granted a US patent for gamifying machine-learning algorithms.
- **2023-04** — Filed an SEC exempt-offering notice to raise $1.5M in debt financing to accelerate product development.

## Links

- Website: https://balancedmediatechnology.com
- LinkedIn: https://www.linkedin.com/company/balancedmt
- Twitter/X: https://twitter.com/balancedmt
- YouTube: https://www.youtube.com/channel/UCPnCyETjFnOiO5yVOE6tunw
- Facebook: https://www.facebook.com/BalancedMT/

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Profile page: https://yespress.io/balanced-media-technology
Published by YesPress — https://yespress.io
Last updated: 2026-08-20