# Baku

> Baku is a New York B2B sales company founded by Peter Kuhn and Guy Barbier in 2021. Its work spans sales coaching, go-to-market diagnostics and interim sales leadership, with a current focus on AI software that helps revenue teams assess accounts and decide their next steps using customer conversation evidence.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Peter Kuhn (Co-founder and CEO), Guy-Thomas Barbier (Co-founder)
- **Products:** Baku AI software, GTM Assessment / GTM Insights, Founder Led Sales Support, Fractional VP Support, Sales Stories / Sales Pitch Crafting
- **Notable:** Chameleon’s founder reported ACV rising from $12,000 to $25,000 and ICP pipeline concentration reaching 70% within six months of Baku’s engagement., Black Crow’s published customer account reported ARR rising from $400,000 to $2 million in under six months during its engagement; this is customer-reported correlation, not a controlled attribution., Baku’s earlier About page states it assisted 50+ B2B businesses.

## Products & services

- **Baku AI software** — Current offering: company-configured account analysis, stakeholder mapping, deal risk history, Next Best Action, Plays and Chat, using calls, email and CRM context.
- **GTM Assessment / GTM Insights** — Historically advertised diagnostic engagement using alignment surveys, seller assessments, call and email reviews, coaching and feedback loops.
- **Founder Led Sales Support** — Historically advertised coaching for technical founders and CEOs developing a repeatable sales process and preparing to build a sales team.
- **Fractional VP Support** — Historically advertised interim sales leadership covering deal execution, seller development, pipeline reviews, forecasting and the transition to a full-time sales leader.
- **Sales Stories / Sales Pitch Crafting** — Historically advertised work on company narrative, positioning, workshops, talking points, scripts and customer resonance.

## Achievements

- Chameleon’s founder reported ACV rising from $12,000 to $25,000 and ICP pipeline concentration reaching 70% within six months of Baku’s engagement.
- Black Crow’s published customer account reported ARR rising from $400,000 to $2 million in under six months during its engagement; this is customer-reported correlation, not a controlled attribution.
- Baku’s earlier About page states it assisted 50+ B2B businesses.
- Kuhn reported participation in the StartX Spring 2026 cohort kickoff.

## Latest updates

- **2026-02** — Peter Kuhn reported joining the StartX Spring 2026 cohort kickoff alongside Guy-Thomas Barbier and Chris Tsoufakis.
- **2026-05** — Kuhn described the managerial coaching bottleneck as the reason Baku built its proprietary AI tool.
- **2026-10** — Website reviewed in October 2026 leads with AI software for revenue decisions and states a flat company access fee. This is an observation date, not a product launch date.

## Links

- Website: https://projectbaku.com/
- LinkedIn: https://www.linkedin.com/company/projectbaku

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Profile page: https://yespress.io/baku
Published by YesPress — https://yespress.io
Last updated: 2026-10-23