# Bailey Lauerman

> Bailey Lauerman is an independent, employee-owned advertising agency in Omaha that sells a distinctive view of the American market: the 92% of people who live outside the country’s ten largest cities. It combines that research position with brand strategy, creative, production, media buying, PR, social, influencer programs and its BL INTEL research platform for clients ranging from Bosch and Union Pacific to health insurers, banks, restaurants and public utilities.

- **Founded:** 1970
- **Headquarters:** Omaha, United States
- **Founders:** Rich Bailey (Co-founder), Bart Lewis (Co-founder)
- **Products:** Integrated brand and creative services, Connections strategy, BL INTEL, EIB Influencer Network, Flyover Media
- **Notable:** Named Advertising Age’s National Small Agency of the Year in 2013., Ranked among the ten most effective independent U.S. agencies by the Effie Effectiveness Index; former leadership materials cite a number-four ranking., Recognized by Forbes among 20 small agencies that punch above their weight.

## Products & services

- **Integrated brand and creative services** — Research, strategic planning, branding, campaign development, design, digital experiences, content, film, video and production.
- **Connections strategy** — Paid media planning and buying, email, social media, influencer programs, public relations and crisis communications.
- **BL INTEL** — A research platform with access to a U.S. panel of more than one million people, one-off and recurring studies, social listening and analytics.
- **EIB Influencer Network** — A manually vetted network of more than 200 small and midsize creators across 33 states, available for research and campaign activations.
- **Flyover Media** — The agency’s in-house demand-side media capability for programmatic inventory, audience segmentation, rapid optimization and real-time dashboards.

## Achievements

- Named Advertising Age’s National Small Agency of the Year in 2013.
- Ranked among the ten most effective independent U.S. agencies by the Effie Effectiveness Index; former leadership materials cite a number-four ranking.
- Recognized by Forbes among 20 small agencies that punch above their weight.
- Won six Gold and 11 Silver awards at the 2025 Nebraska American Advertising Awards, 17 awards in total.
- Shortlisted twice in Communication Arts’ 2025 Design Competition for 'Feegaro!' motion graphics and 'Get Up and Run' posters.
- A CommunityAmerica campaign helped lower the average age of a new member from 42 to 33 and won a District 9 Gold ADDY.
- A Surest campaign produced video completion rates nearly 10% above benchmarks and click-through rates 116% above benchmarks.

## Latest updates

- **2026-05** — Bailey Lauerman created Bosch’s Impressive Innovation Centennial Road Trip, a 2,400-mile Route 66 activation featuring Engineering Explained and Gears and Gasoline; an earlier three-part creator series had nearly 1.3 million views.
- **2026-04** — The agency named University of Nebraska-Lincoln junior Ellen Pham the sixth winner of its Fund for Student Opportunity, providing a $5,000 scholarship and a summer internship.
- **2025-05** — Aaron Jarosh was promoted to the newly created role of Head of Integrated Strategy, with a brief spanning AI adoption and earlier integration of social and PR.
- **2025-03** — The agency reported winning six Gold and 11 Silver awards at the Nebraska American Advertising Awards.
- **2024-11** — CEO Greg Andersen discussed the agency’s research on shared values and how brands could bridge division on the Breaking and Entering Advertising podcast.

## Links

- Website: https://www.baileylauerman.com/
- LinkedIn: https://www.linkedin.com/company/bailey-lauerman
- Twitter/X: https://twitter.com/BaileyLauerman
- Instagram: https://instagram.com/baileylauerman
- Facebook: https://www.facebook.com/BaileyLauerman

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Profile page: https://yespress.io/bailey-lauerman
Published by YesPress — https://yespress.io
Last updated: 2026-09-23