# Baffle, Inc.

> Baffle, Inc. is a Santa Clara data security company that builds a no-code data protection platform - combining encryption, tokenization and masking - so enterprises can protect sensitive data across databases, cloud data warehouses and GenAI pipelines without rewriting application code.

- **Founded:** 2015
- **Headquarters:** Santa Clara, California, United States
- **Founders:** Ameesh Divatia (Co-Founder & CEO), Priyadarshan Kolte (Co-Founder & CTO)
- **Team size:** 29 employees
- **Products:** Baffle Data Protection Platform, Real Queryable Encryption, Data Tokenization & Dynamic Masking, Database Encryption, Data Protection for AI / Vector Database Protection
- **Notable:** Protects more than 100 billion records for customers worldwide, Raised $20M Series B in 2021 led by Celesta Capital, bringing total funding to roughly $35 million, Co-founder & CEO Ameesh Divatia inducted into the UC Irvine Samueli School of Engineering Hall of Fame (2020)

## Products & services

- **Baffle Data Protection Platform** — No-code platform that encrypts, masks and tokenizes sensitive data across databases, cloud storage and data pipelines using a transparent proxy architecture.
- **Real Queryable Encryption** — Encryption technology that allows applications to query encrypted data (e.g. search, aggregate) without decrypting it first.
- **Data Tokenization & Dynamic Masking** — Replaces or obfuscates sensitive values with role-based access control, so only authorized users see plaintext data.
- **Database Encryption** — Field- and column-level encryption for PostgreSQL and MySQL databases without modifying application code.
- **Data Protection for AI / Vector Database Protection** — Encrypts and secures unstructured data and vector embeddings (including pgvector on PostgreSQL) used in GenAI pipelines while preserving similarity search functionality.
- **Analytics & Cloud Data Warehouse Protection** — Secures data in AWS Redshift, Snowflake, Apache Kafka and Amazon S3 as it moves through cloud migration and analytics workflows.

## Achievements

- Protects more than 100 billion records for customers worldwide
- Raised $20M Series B in 2021 led by Celesta Capital, bringing total funding to roughly $35 million
- Co-founder & CEO Ameesh Divatia inducted into the UC Irvine Samueli School of Engineering Hall of Fame (2020)
- Launched what it describes as the first data security and compliance solution built for generative AI (2023)
- Extended Real Queryable Encryption to vector databases (pgvector on PostgreSQL) for GenAI applications (2024)
- SOC 2 Type II certified

## Latest updates

- **2024-11** — Announced Vector Database Protection, extending Real Queryable Encryption to pgvector on PostgreSQL for GenAI applications.
- **2024-04** — Announced a new capability to secure data as it moves through the cloud for GenAI use cases.
- **2023-09** — Unveiled what it calls the first and only solution for data security and compliance with generative AI.
- **2021-08** — Closed a $20 million Series B funding round led by Celesta Capital.

## Links

- Website: https://baffle.io
- LinkedIn: http://www.linkedin.com/company/baffle-inc.
- Twitter/X: https://twitter.com/baffleio
- Facebook: https://facebook.com/baffleio

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Profile page: https://yespress.io/baffle-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-13