# Badassery

> Badassery is a New York podcast-placement and personal-brand agency for executives, experts, authors, and founders. Founded by Danielle Letayf in 2018 as a marketplace for diverse public speakers, it became a membership community when COVID-19 stopped live events, then evolved again into an agency that pairs positioning work with targeted podcast outreach, interview logistics, coaching, AI-assisted brand tools, and content repurposing.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Danielle Letayf (CEO and Founder)
- **Products:** Get Known, Get Positioned, Get Unstoppable, Podcast Fit Formula
- **Notable:** Reports more than 350 podcast placements worldwide, many on shows ranked in the top 10% globally., Reports that clients average 14 days to a first podcast booking., Reports that 100% of measured clients see greater industry recognition in the first three months and 60% generate qualified leads within 90 days.

## Products & services

- **Get Known** — A podcast-booking subscription with two bookings per month, a personal-brand onboarding call, custom pitch materials, scheduling, confirmations, and show-prep assets. Public six-month-plan pricing is $1,000 per month, plus a $500 onboarding fee.
- **Get Positioned** — Adds monthly personal-brand coaching, unlimited Slack and email access, a dedicated strategist, and a custom AI brand coach. Public six-month-plan pricing is $2,500 per month, plus onboarding.
- **Get Unstoppable** — Adds short-form video, SEO-ready episode summaries, and strategic content-repurposing support. Public six-month-plan pricing is $3,500 per month, plus onboarding.
- **Podcast Fit Formula** — Badassery's named matching method blends data, agent experience, and close listening to select shows against a client's goals rather than pursuing volume alone.

## Achievements

- Reports more than 350 podcast placements worldwide, many on shows ranked in the top 10% globally.
- Reports that clients average 14 days to a first podcast booking.
- Reports that 100% of measured clients see greater industry recognition in the first three months and 60% generate qualified leads within 90 days.
- Placed Stephen Minix in 16 podcast interviews by November 2025; Badassery reports 91% ranked in the global top 10%.
- Built a nationwide membership community of nearly 150 people by 2021 after the live-event market collapsed; 74% were from underrepresented communities.
- Founder Danielle Letayf was a February 2024 Freed Fellow and previously graduated from the Nasdaq Entrepreneurial Center's Milestone Makers program.

## Latest updates

- **2026-08** — Badassery said a paid beta combining personal-brand advising, AI-powered tools, and podcast placement had become one of its core revenue generators after 15 months.
- **2026-04** — The company published guidance on turning podcast appearances into durable business assets rather than treating the booking as the finish line.
- **2026-03** — Danielle Letayf appeared on The Found Podcast to discuss Badassery's multiple pivots, personal storytelling, and the value of building more slowly.
- **2025-11** — Badassery's Stephen Minix case study reported 16 interviews, improved self-reported industry recognition, and inbound speaking invitations since the engagement began in April 2025.

## Links

- Website: https://www.badassery-hq.com/
- LinkedIn: https://www.linkedin.com/company/badassery

---

Profile page: https://yespress.io/badassery
Published by YesPress — https://yespress.io
Last updated: 2026-09-23